Team Adfluence
Health and wellness brands are actively partnering with influencers. Starting contests, revitalizing old campaigns, launching new products or brands: influencers can do it all. Influencers with a focus on providing...
Influencers Are Smashing Stereotypes, in Style!
Influencers aren’t just influencing their followers to choose a brand, product, or service. They are going beyond clichés, putting their skills to good use, and smashing stereotypes in the process. Brands from across...
Meet Live Commerce: The Next Step in Influencer Marketing Evolution
Is Live Commerce - live streaming eCommerce by influencers - the future of Influencer Marketing? Already a rage in a diverse market like China, Live Commerce is set to take the world by storm as big players like Amazon...
D2C Brands are Utilizing the Power of Influencer Marketing
As online shopping shapes the evolution of consumer behaviour, new age D2C brands are spiralling upwards and receiving massive responses from modern buyers. Influencer campaigns are also instrumental in helping these...
Here’s How Alcohol Brands Are Amping Up Their Marketing with Influencers
Alcohol brands in India are amping up their influencer marketing strategy via engaging contests and campaigns. From organizing tours to collaborating with top influencers, the communication is witty, inviting, and packs...
Bringing Expertise to Influencer Marketing: Meet Genuinfluencers
Meet the newest addition to Influencer Marketing - Genuinfluencers. These truth-crusaders bring with them a sea of authentic, vetted, and well-researched information related specifically to their niche. These social...
Humour, Soulful & Bold: Make Your Brand Stand Out This Diwali
Are you ready to take this Diwali head on? There are a plethora of emotions that you can use to curate the best Diwali campaign for your brand. From humorous to bold, here’s how brands have been doing things right on...
This Festive Season, Impress the Audiences with a Micro-Influencer Campaign
Micro-influencers have the potential to give your brand's campaigns an organic boost. Banking on their loyal follower-base and using their authentic content, you can showcase your products and services in the most...
Influencers, Pave Your Way to Success by Finding Your Niche
There are millions of influencers working in different areas, some are already established and some are beginners. In order to make a difference, it is important that you create a unique identity for yourself. Finding...
Choose Granfluencers for Grand Influencing
If you thought that only young influencers can make your brand’s campaigns successful, you haven’t met the Granfluencers yet. Defying all norms, senior influencers can help your brand make a difference, in the most...
Brands, It’s Time For You to Adopt a Long-Term Influencer Marketing Strategy
Rather than an on-and-off Influencer Marketing campaign, brands should devise a long-term strategy and maintain regularity with a number of well-planned campaigns across the year, which will help your brand stay ahead...
Creating Content During COVID: Lockdown, Influencers & Creativity
Influencers on social media made efforts to create engaging content despite the strenuous emotional, physical and financial crunch. And we applaud everyone for this! Read on to find out how they managed to keep their...
The Untapped Potential of Repurposing Influencer Generated Content
Does your Influencer Marketing Campaign end at the campaign itself? There's so much you could be missing. Tap into the potential of influencer generated content (IGC) created during your campaign. From emails to digital...
Gen Z & Influencers: A Guide to Gen Z Influencer Marketing
As audiences change, so does marketing. Gen Z, the newest customer base, is more interested in the voice, values, and authenticity of a brand. And the way to Gen Z's heart is through advocacy by influencers.
9 Influencer Marketing Slip-Ups That Brands Should Be Careful About
Influencer Marketing campaigns are great. But the creation process requires close monitoring, right from the ideation phase to the launch of the campaign. You need to keep an eye on these common mistakes. Read on.
This Rakhi, Launch an Influencer Marketing Campaign the Internet Will Remember Forever
For your Influencer Marketing campaign to be truly successful, you have to take into account every factor that could impacts its outcome. Read about the four crucial aspects that you have to consider while creating your...
Key Trends Shaping Influencer Marketing in Covid
As the world is learning to live with the pandemic for the second year in a row, brands are evolving and adapting their campaigns according to the changes in consumer behaviour. This has led to the emergence of some new...