Team Adfluence
“ASCI regulations and guidelines will play an important role in the briefs that brands and agencies create for influencers. The transparency will force them to allow influencers to be more creative rather than focus on...
Influencer-Led Father’s Day Campaign Ideas For Your Brand
For a brand, Father’s Day brings immense possibilities to connect with their audience. Using creative Influencer Marketing campaigns, you can facilitate interactions and even pitch your product or service to drive sales...
Brands, You’ve Got to Unleash the Power of Instagram Reels’ Remix
Instagram's newest feature Reels' Remix allows users to create their own version of an existing Reel. Read to know what it has in store for brands.
Instagram AR Filters – The Breath of Fresh Air You Need to Increase Audience Engagement
Instagram AR filters are an effective tool for engagement and promotion of an idea, a message or even a product as they are easily and highly shareable.
5 Reasons Why Influencer Marketing Works Well for Small Brands
A typical customer sees countless ads every day, across various channels, including social media. Almost every single business imaginable is online, trying to be visible, memorable, and profitable. The chances of a...
10 Steps to Craft a Precise & Detailed Influencer Brief
Influencer marketing is fast becoming a force to be reckoned with. If you have the right influencer on board, your brand can sell its products and services while gaining visibility among an audience base beyond your...
How to Understand the Pulse of Your Audience
The world of influencers thrives on how well they know their audiences. And once you have a hold on the pulse on your target audience, the task of connecting with them becomes exponentially easier. Now, it may demand a...
Brands, It’s Time to Discover the Untapped Potential of Micro Influencers
Optimizing your influencer campaign is important for successful conversions for your products and services. Recently a hot topic among brands and agencies, micro-influencers, or small influencers with great customer...
Instagram Stories: Why You Should Include Them In Your Influencer Marketing Strategy
Whenever I see brands ready to invest in Instagram stories, one simple question comes to mind – Why would brands want to invest in content that would disappear just after 24 hours. And even if they do, should they...
How to Influence Right: 3 Mistakes Influencers Need to Stop Making
Mapping a strategy for your social media career is not that difficult. But for newly established influencers, making mistakes is a part of the learning curve. However, make too many of them, and that can leave a bad...
5 Must-Haves for an Influencer’s Media Kit that Stands Out
Remember all those career fests and fairs during school where everyone emphasized on the importance of a good resume? How many times did our career counsellor say to us, “A good resume is the key to getting your dream...
Dear Influencers, Are These Mistakes Sabotaging Your Career?
Born out of our generation’s insatiable need to look into a screen every few minutes, the job of a social media influencer is one of those too-good-to-be-true gigs that have disrupted the traditional nature of marketing...
Don’t Let These 2 Challenges Dim Your Enthusiasm for Influencer Marketing
Despite all the scrutiny and controversy that surrounded Facebook and the subsequent changes that were made to the social media algorithms in 2018, most of the brands and business are still loyal to digital platforms...
Say Yes to the Instagram Influencer – But First, Here’s What You’ve Got to Know
If there’s one buzzword around the marketing industry right now, it’s Influencer Marketing. And Instagram, in particular, is climbing the popularity charts rapidly. A study conducted by Quintly showed that...
Look Out For These Influencer Marketing Trends in 2019
Gone are the days when influencer marketing was considered an unconventional tool of marketing. In 2018, many brands worked with influencers, big and small, to reach out to more people and increase their brand value...
Three Reasons Why You Should Say Yes to An Influencer Life
Influencers have existed long before the term was even coined (Remember Princess Gayatri Devi and her distinctive sense of style?) but the air of mystery surrounding them remains. What do they do all day? How do you...
Influencer Marketing Myths: Separating Facts from Fiction
Traditional marketers have used up a lot of ink writing cautionary tales about a new marketing trend – influencer marketing. And its popularity has opened it up to a hoard of myths and misconceptions that are...