If you think Instagram already provides enough room to create engaging, interactive content, the platform swings another interesting feature right out. Following the success of Reels, Instagram recently released Reels’ Remix that allows users to create their own version of the Reel and post it alongside the original one. This fun, new addition opens up newer avenues for collaboration. Your audience can capture their reactions, respond to your reels, and add a little magic of their own to amplify your brand’s reach to their circle of friends and followers.
So what does the feature bring to the table? Let’s find out …
Instagram’s Remix on Reels lets your audience capture their reactions, respond to your reels, and add a little magic of their own to amplify your brand’s reach to their circle of friends and followers. Click To Tweet
All about Reels Remix – The New Kid on the Block
Much like TikTok Duets, Reels Remix allows people to add audio, voiceover, filters & AR effects to their remix. These videos can be up to 30 secs long, and the feature prompts users with a 10 seconds countdown to review and edit their content before publishing. The Remix option automatically applies to all new Reels that you upload now. If you want to use an older Reel for remix, you will have to re-upload the video or return to the specific Reel and enable it for Remix.
Your Reels can go on your story and your feed. They are saved in the Reels tab and your visitors can choose any Reel they want to remix from there. The platform automatically gives you credit as the original creator in the new video. Reels’ Remix also has a quick turnaround, allowing your audience to recreate your Reel and share it on their stories or grid.
Short-format Video Content? Hop on!
As a brand, you’re probably wondering what value Reels Remix can have on your marketing strategy. Well, if you’ve been following the success of Instagram Reels in putting out a brand’s communication successfully, you’d know why we’re looking at Reels Remix with such great interest.
Short-format video content in India has seen a sharp increase in the past years, going from just 20 million users in 2016 to 180 million users in 2020. On Instagram, video content receives 49% higher engagement rates and Reels provides the tools to further enhance the reach of your videos. Brands worldwide have already been leveraging the Reels feature on the platform. Perhaps the most popular of them is Louis Vuitton’s Reels, with their top performing reel garnering 7M views. F&B brand BuzzFeed Tasty has also been acing the reels game with millions of views on all of their Reels.
Brands in India, too, have been making the most of this feature to grab the attention of their audience. Mumbai Indians has been a soaring success with 39M views on the very first Reel! Myntra (up to 341K views,) FilterCopy (up to 9.1M views) and Netflix India (up to 6.6M views) are some other examples of brands having used Reels to their advantage.
Of course, Reels Remix has just been launched and has some way to go before it’s able to prove itself of value. But if past precedent can be taken as a strong example, brands should definitely not give Reels Remix a miss.
Reels Remix – What Can You Do with It?
With Reels’ Remix you have another tool to up your brand’s video marketing game. Showcase your creativity, engage your audience for participation, and increase your brand’s visibility with a variety of user generated content. Here’s how you can capitalize on this new feature:
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Have it, use it
To start off, experiment a little by repurposing your existing content to get the lay of the land. You can put out some of your brand’s short format videos like TVCs, ads, and even older Reels for Remix. Instagram’s analytics will give you a fair idea of the kind of content that gains traction with this new feature, so keep a sharp eye on that and take cues for your game plan from there.
Remix for reviews
The whole point of all your marketing efforts is to establish the uniqueness of your brand and your products to drive sales. Getting your existing consumers to Remix one of your product Reels with their review can help create organic promotion. You will have an extensive repertoire of authentic user-generated videos to support you. Prospective customers are more likely to make a purchase decision when they see a recommendation from someone they know.
With Reels’ Remix, your brand’s video marketing game can soar to new heights. You can showcase your creativity, engage your audience for participation, and increase your brand’s visibility with a variety of user generated content. Click To Tweet
Let them react
When you have anything new to offer, some of the oldest tricks in the book are teasers, sneak peeks and behind-the-scenes videos. If you are launching a new product or opening a new store, you can publish a Reel to pique the interest of your audience and ask them to Remix the video. Leave the floor open for wild guesses, questions, and reactions to make your campaign engaging and fun for your followers.
Have some fun too
You can also be on the other side of the story using the feature to remix trending Reels or evergreen Reels posted by other users on Instagram. This will be great to amplify your brand’s visibility. Not only will your followers view your Reels’ Remix, you will also be able to tap into the audience of the original Reel.
Reels Remix gives you the opportunity to build an extensive repertoire of authentic user-generated videos. Prospective customers are more likely to make a purchase decision when they see a recommendation from someone they know. Click To Tweet
As a brand, you can engage your audience with branded challenges like dance-offs, lip sync battles, tongue twister games and so on. You can also create whimsical campaigns like Swiggy Voice of Hunger and put the Reel out for Remix. Such fun campaigns not only boost audience interaction but also work as a breather from the promotional content your audience comes across.
Collaborate with influencers
Influencers are always known for the interesting and innovative content they put out and Reels Remix is just going to open up avenues for more creativity. Brands have to recognise the potential in this and use Influencer Marketing campaigns to create content that is interactive and shareable. We are yet to see brands collaborating with influencers to capitalise on this newest feature, but Reels’ Remix has the potential to shoot up audience engagement in just 30 seconds.
The Reels Remix feature allows you to post fun, light-hearted content that you can strategically and creatively use to enhance your brand’s visibility, create awareness, and, most importantly, boost user engagement. Click To Tweet
Instagram Reels has already generated a good user response in India. Even though the Remix feature doesn’t support direct advertising at this stage, published Reels show up to 200 million active daily users on the Explore page of Instagram. Moreover, when Facebook launches a new product or feature in one of its verticals, their algorithm is designed to prioritize content that uses it. That’s probably why early users reported greater reach and improved engagement on their Reels, even when they posted similar or existing content.
As a brand, grab this early bird advantage to gain an edge over your competitors. The feature allows you to post fun, light-hearted content that you can strategically and creatively use to enhance your brand’s visibility, create awareness, and, most importantly, boost user engagement.