Team Adfluence
Did you know that an adult spends at least 11.7 hours a day reading, listening, watching, or generally browsing on social media? Or that more than half the world is online at any given point of time? With the rise of...
Are Rookie Mistakes Sabotaging the Effectiveness of Your Influencer Marketing Strategy?
Influencer marketing is all the rage these days. From million dollar companies to smaller ones, almost every business entity is getting an influencer to do their marketing. However, in their eagerness to try out new...
Influencer Appeal: How to Work It And Be Irresistible to Brands
In a world of fake followers and forced promotions, brands are looking for one thing…Authenticity. They want an influencer who can advertise their product in a way that is attractive, interactive, engaging, and of...
The Influencer Life: It’s Not All Sugar & Spice & Everything Nice
How many of you have scrolled past those envy inducing clicks of Instagram models lounging by the pool and posing with a margarita in their hands? Let’s not forget those innumerable hashtags accompanying the pictures...
Celebrities Versus Influencers: What is Better for Your Brand?
You walk into your friend’s home and see her flaunting a brand new leather bag. You ask her, “This is gorgeous. Where did you get it from?” She replies, “Oh, I picked it up from this tiny boutique in Janpath. You should...
The 7 Types of Influencer Campaigns that Can Give Your Marketing Strategy the Extra Boost
Influencer marketing is the new kid on the block in the digital marketing world, but it’s making great waves already. A study has found that ‘For each dollar spent on influencer marketing, marketers see an average...
Influencer Marketing: How to Measure ROI & Map the Success of Your Campaign
With growing engagement of billion and billions of people on social media every day, brands have recognised its potential in terms of marketing and publicity. One of the social marketing tricks that is gaining...
Influencer Marketing – The Future Of Marketing that Brands Cannot Ignore
In the words of the marketing expert, Seth Godin, “People do not buy goods and services. They buy relations, stories, and magic.” There was a time when everything about marketing – from concept creation to...
