{"id":3722,"date":"2022-01-07T12:00:00","date_gmt":"2022-01-07T06:30:00","guid":{"rendered":"https:\/\/adfluencehub.com\/blogs\/?p=3722"},"modified":"2022-01-07T12:04:35","modified_gmt":"2022-01-07T06:34:35","slug":"influence-with-the-help-of-the-influential-understanding-b2b-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.adfluencehub.com\/blogs\/influence-with-the-help-of-the-influential-understanding-b2b-influencer-marketing\/","title":{"rendered":"Influence with the Help of the Influential: Understanding B2B Influencer Marketing"},"content":{"rendered":"\n<p>B2B marketing is when businesses attempt to influence the opinions of a client\u2019s business decision-makers and the former present their product or services as a cost-effective, value-added solution that could enhance operations or improve the latter\u2019s productivity. Of course, B2B influencer marketing is also meant to serve the same purpose but is a different ball game than our traditional understanding of this marketing strategy. It is a segment where buying decisions do not happen on a whim but are made after thorough evaluations and serious deliberations. B2B influencers can help drive those discussions in the brand\u2019s favour. Read on as we take a close look at B2B influencer marketing and the impact it can create for brands.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3zrCfXW&#038;text=B2B%20businesses%20fall%20under%20a%20segment%20where%20buying%20decisions%20do%20not%20happen%20on%20a%20whim%20but%20are%20made%20after%20thorough%20evaluations%20and%20serious%20deliberations.%20B2B%20influencers%20can%20help%20drive%20those%20discussions%20in%20the%20brand%E2%80%99s%20favour.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">B2B businesses fall under a segment where buying decisions do not happen on a whim but are made after thorough evaluations and serious deliberations. B2B influencers can help drive those discussions in the brand\u2019s favour. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3zrCfXW&#038;text=B2B%20businesses%20fall%20under%20a%20segment%20where%20buying%20decisions%20do%20not%20happen%20on%20a%20whim%20but%20are%20made%20after%20thorough%20evaluations%20and%20serious%20deliberations.%20B2B%20influencers%20can%20help%20drive%20those%20discussions%20in%20the%20brand%E2%80%99s%20favour.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>But first, who are B2B influencers?<\/strong><\/h2>\n\n\n\n<p>Full-time blogger <a rel=\"noreferrer noopener\" href=\"https:\/\/harsh.in\/appearances\/\" target=\"_blank\">Harsh Agarwal<\/a> is an expert on digital marketing and has also spoken on many international forums and conferences, providing insights into how brands can make the most out of content marketing in the digital landscape.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BvBY6uNHijA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BvBY6uNHijA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BvBY6uNHijA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by ShoutMeloud by Harsh Agrawal (@shoutmeloudcom)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p> <\/p>\n\n\n\n<p>Just like Mr Agarwal, the ideal B2B influencers are professionals who have been working in the industry for a substantial amount of time. As such, their influence scales beyond social media platforms. They are usually administrators, mid or high-level managers, and even CEOs or CFOs of companies. They are seasoned in their field of work, and their knowledge and experience make them genuinely influential.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3zrCfXW&#038;text=B2B%20influencers%20are%20usually%20administrators%2C%20mid%20or%20high-level%20managers%2C%20and%20even%20CEOs%20or%20CFOs.%20They%20are%20specialists%20who%20provide%20valuable%20insights%2C%20and%20their%20expertise%20on%20a%20subject%20is%20sought%20after%20by%20the%20rest%20of%20the%20industry.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">B2B influencers are usually administrators, mid or high-level managers, and even CEOs or CFOs. They are specialists who provide valuable insights, and their expertise on a subject is sought after by the rest of the industry. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3zrCfXW&#038;text=B2B%20influencers%20are%20usually%20administrators%2C%20mid%20or%20high-level%20managers%2C%20and%20even%20CEOs%20or%20CFOs.%20They%20are%20specialists%20who%20provide%20valuable%20insights%2C%20and%20their%20expertise%20on%20a%20subject%20is%20sought%20after%20by%20the%20rest%20of%20the%20industry.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>However, this doesn\u2019t mean that the B2B influencer space is restricted to professionals holding high positions in the fields. They are specialists who provide valuable insights, and their expertise on a subject is sought after by the rest of the industry. Podcasters, entrepreneurs, thought leaders, authors, keynote speakers and researchers, guest bloggers, and expert reviewers are all B2B influencers.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>How are they different from other influencers?<\/strong><\/h2>\n\n\n\n<p>As with other forms of influencer marketing, the B2B segment of influencers also has a dedicated set of audiences who trust them and their recommendations. They, too, focus on relationship building. These influencers can forward your brand\u2019s message through corporate meetings, conferences, trade shows, local business events, and After Five networking occasions.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3zrCfXW&#038;text=While%20active%20on%20social%20media%20platforms%2C%20the%20reach%20of%20B2B%20influencers%20is%20not%20limited%20to%20that%20alone.%20They%20communicate%20with%20audiences%20through%20corporate%20meetings%2C%20conferences%2C%20trade%20shows%2C%20business%20events%2C%20and%20networking%20occasions.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">While active on social media platforms, the reach of B2B influencers is not limited to that alone. They communicate with audiences through corporate meetings, conferences, trade shows, business events, and networking occasions. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3zrCfXW&#038;text=While%20active%20on%20social%20media%20platforms%2C%20the%20reach%20of%20B2B%20influencers%20is%20not%20limited%20to%20that%20alone.%20They%20communicate%20with%20audiences%20through%20corporate%20meetings%2C%20conferences%2C%20trade%20shows%2C%20business%20events%2C%20and%20networking%20occasions.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Their followers are also business professionals whose buying journey is very elaborate and intricate at the same time. They will look at every value proposition with a lens and scrutinise the product to the smallest attribute before even committing to change. The viewers could also be researching a product or service for the company they work for, which means they are also looking at a range of options that they can consider. In any case, B2B influencers can help your brand stand out from the rest of the crowd.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>Will they help your brand stand out from the crowd?<\/strong><\/h2>\n\n\n\n<p>It is likely that the businesses you target as a B2B brand already have a solution provider in place. Convincing them to move away from their existing supplier and choose you is no five-finger exercise. It will require advocacy from authoritative figures and industry experts whose recommendations are held in high regard. This is where the B2B influencers come in.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3zrCfXW&#038;text=B2B%20influencers%20are%20established%20professionals%20with%20years%20of%20industry%20experience%20to%20back%20them%2C%20their%20suggestions%2C%20reviews%2C%20and%20their%20seal%20of%20approval%20on%20a%20brand%E2%80%99s%20product%20hold%20great%20significance%20for%20the%20audience.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">B2B influencers are established professionals with years of industry experience to back them, their suggestions, reviews, and their seal of approval on a brand\u2019s product hold great significance for the audience. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3zrCfXW&#038;text=B2B%20influencers%20are%20established%20professionals%20with%20years%20of%20industry%20experience%20to%20back%20them%2C%20their%20suggestions%2C%20reviews%2C%20and%20their%20seal%20of%20approval%20on%20a%20brand%E2%80%99s%20product%20hold%20great%20significance%20for%20the%20audience.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>When a brand recommendation comes from an industry authority, it becomes even more reliable, and other businesses are more inclined to incorporate the products or services you have to offer. Because B2B influencers are established professionals with years of industry experience to back them, their suggestions, reviews, and their seal of approval on your product hold great significance for the audience. B2B influencer campaigns can garner high returns on investment for your brand. Promotion and insights by an industry expert enhance your brand\u2019s credibility, which in turn will be a catalyst to crack your next B2B collaboration deal.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>Are other brands collaborating with B2B influencers?<\/strong><\/h2>\n\n\n\n<p>The answer is yes. In 2016, <a href=\"https:\/\/mediakix.com\/blog\/instagram-case-study-maybelline-influencers-nyfw\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maybelline <\/a>launched a B2B campaign during its Fashion Week, where the brand collaborated with 15 beauty experts from 15 countries. With the help of influencer-generated content, the campaign garnered nearly 3.6 million likes on Instagram and reached over 13 million users worldwide. <\/p>\n\n\n\n<p>In 2017, when IBM collaborated with fashion designer <a href=\"https:\/\/www.instagram.com\/gauravguptaofficial\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Gaurav Gupta<\/a> to create an <a href=\"https:\/\/www.vogue.in\/story\/ibm-gaurav-guptas-cognitive-sari-gown-nothing-like-youve-ever-seen\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-inspired saree-gown<\/a> to promote its AI platform &#8211; Watson by IBM, they were amongst the firsts to bring such an innovation to the fashion industry. The designer integrated LED lighting that emitted different colours and patterns depending upon the mood of the person who interacts with the wearer. <\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BZi513XhFS-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BZi513XhFS-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BZi513XhFS-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Gaurav Gupta (@gauravguptaofficial)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p> <\/p>\n\n\n\n<p>Emmy Award winner <a href=\"https:\/\/www.instagram.com\/p\/BZnzBeUBE8y\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noreferrer noopener\">Archie Punjabi<\/a> adorned the outfit in the Vogue Women of the Year Awards. Designers today are using artificial intelligence in ways that are revolutionising the fashion industry. From innovative designs and unique products to providing personalised recommendations, <a href=\"https:\/\/towardsdatascience.com\/artificial-intelligence-is-restyling-the-fashion-industry-c2ce29acae0d\" target=\"_blank\" rel=\"noreferrer noopener\">AI in fashion<\/a> is optimising the experience for both brands and buyers alike.<\/p>\n\n\n\n<p>But brands are not just collaborating with B2B influencers in their fields but also partnering with brands from other industries to leverage the power of professional content. Microsoft\u2019s <a href=\"https:\/\/news.microsoft.com\/apac\/2018\/03\/07\/microsoft-celebrates-international-womens-day-encouraging-young-women-asia-makewhatsnext\/\" target=\"_blank\" rel=\"noreferrer noopener\">#MakeWhatsNext<\/a> campaign encourages young girls to opt for a career in STEM. For International Women\u2019s Day, the brand extended the ongoing campaign theme, collaborated with <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/explore\/tags\/makewhatsnext\/\" target=\"_blank\">National Geographic<\/a> and utilised the latter\u2019s resources to further the campaign. During the campaign, thirty photos captured by professional adventure photographers were shared on Instagram, each with a caption featuring a prominent female scientist or adventurer. <\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BRZgEY4DN-Z\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BRZgEY4DN-Z\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BRZgEY4DN-Z\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by National Geographic (@natgeo)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p> <\/p>\n\n\n\n<p>Most of the photographers were affiliated with National Geographic, and the captions were aligned to promote Microsoft\u2019s overall campaign. The results? The campaign garnered over <a rel=\"noreferrer noopener\" href=\"https:\/\/mediakix.com\/blog\/instagram-case-study-microsoft-national-geographic\/\" target=\"_blank\">3.5 million likes<\/a> in just one day and potentially reached 91 million people.\u00a0<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>Will you face challenges with B2B influencer marketing?<\/strong><\/h2>\n\n\n\n<p>One of the greatest challenges of B2B influencer marketing is finding an influencer. Bringing a B2B influencer onboard entails more than simply identifying the best spokesperson for your brand. You have to pique their interest in your brand\u2019s product or service to start with. Once that\u2019s done, you will have to consider a number of variables. There are possibilities of a conflict of interest arising out of collaboration if the potential B2B influencer you are seeking has also advocated for a competition. Chances are your potential audience has already seen that promotion which may lead to confusion in their decision-making process.&nbsp;<\/p>\n\n\n\n<p>Moreover, the businesses work with multiple solution providers. The chances are that the influencer endorses you and not your competition; they risk losing their deal with others in the trade. A B2B influencer you want to partner with is likely to have a day job and might be working with a competition or peer company in the same field. Promoting your brand and not the ones they work with can cause unintended friction. They might be bound by a legal contract that could prevent them from collaborating with you.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>But then, a lot can be done\u2026<\/strong><\/h2>\n\n\n\n<p>B2B influencers help add a human touch to business transactions. While they may choose whether or not to touch upon the technical information about your product, they will surely provide their expert opinion, insider tips, well-researched, high-quality educational content. All these combined, B2B influencer marketing campaigns can give your potential customers the push they need to make a purchase decision. Supported by experts in the field, B2B influencer marketing can help establish you as an expert in the industry too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The purchase behaviour of B2B buyers is different from what we generally expect. Their buying journey is detailed and prolonged, and B2B brands need to be persuasive but measured while presenting their product or service in front of the audience. B2B influencer marketing can help accelerate the buying process. Read on to know who B2B influencers are and how they can help a B2B brand grow. <\/p>\n","protected":false},"author":2,"featured_media":3723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47],"tags":[],"_links":{"self":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3722"}],"collection":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/comments?post=3722"}],"version-history":[{"count":20,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3722\/revisions"}],"predecessor-version":[{"id":3758,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3722\/revisions\/3758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/media\/3723"}],"wp:attachment":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/media?parent=3722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/categories?post=3722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/tags?post=3722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}