The boost in the popularity of video content on social media has been in the making for quite some time. But when YouTube introduced us to long videos, hardly anyone could have imagined that even five, ten or twenty-second video content would be enough to make someone laugh, giggle, think or simply care.\u00a0<\/p>\n\n\n\n
Today, on trains, in the office or at the gym, you can always spot people who are endlessly scrolling through Reels on their phones. They are reaching more and more people everyday, and, with a host of inbuilt features and animations, they are helping creators produce better content and expand their follower base.\u00a0<\/p>\n\n\n\n
Brands too have taken the initiative and are actively working on making Reels. With influencer marketing, brands can harness the creativity of an influencer and leverage the popularity of Reels to convey their message. Check out Pass Pass Mouth Freshener\u2019s Reel wherein they creatively advertise their products<\/a> using a fun, trending concept. With content like this, all the audience has to do is find a place to rest their backs and scroll through the Reels tab for hours on end and, in the process, form a stronger bond with brands. <\/p>\n\n\n\n