{"id":3626,"date":"2021-12-09T08:07:24","date_gmt":"2021-12-09T08:07:24","guid":{"rendered":"https:\/\/adfluencehub.com\/blogs\/?p=3626"},"modified":"2021-12-09T09:28:40","modified_gmt":"2021-12-09T09:28:40","slug":"a-healthy-dash-of-influence-how-health-brands-leverage-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.adfluencehub.com\/blogs\/a-healthy-dash-of-influence-how-health-brands-leverage-influencer-marketing\/","title":{"rendered":"A Healthy Dash of Influence: How Health Brands Leverage Influencer Marketing"},"content":{"rendered":"\n

The pandemic has heightened our universal focus on health and wellness. We are seeing more and more content creators tackling the various ways we can keep fit. Both legacy brands and start-ups in the health industry are actively promoting their products through influencers. Even the World Health Organization (WHO) itself leveraged<\/a> the power of influencer marketing to promote coronavirus safety guidelines and other information. <\/p>\n\n\n\n

People are spending record amounts of time online<\/a>, leading to traditional marketing channels being replaced by newer, more efficient means like influencer marketing. For instance, HealthOK supplements by Mankind Pharma, which launched earlier this year, focused only on influencers to get the brand going<\/a>. MamaEarth multiplied its operating income 6.5 times in 2020 while keeping a marketing and advertising budget of 39% of all expenses and actively focusing on influencer marketing<\/a>. It\u2019s remarkable to see how brands are using influencer marketing as their primary means of marketing communication.<\/p>\n\n\n\n

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The World Health Organization itself leveraged influencer marketing to spread the word about Coronavirus Safety Guidelines. Health industry brands haven't been far behind in leveraging influencer marketing to reach their goals. <\/a><\/span>Click To Tweet<\/a><\/span>\n\n\n\n

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What\u2019s In It for Influencers?<\/strong><\/h2>\n\n\n\n

Influencers regularly address social issues<\/a> such as body shaming, eating disorders, public perception, gender stigma, and the like. Most influencers also promote physical and mental health for their audiences. Thereby arises a most natural integration between products by health industry brands and social media influencers. <\/p>\n\n\n\n

Take a look at the different influencer campaigns by health industry brands:<\/p>\n\n\n\n

Influencer-Based Contests: User Generated Content<\/strong><\/h3>\n\n\n\n

MuscleBlaze came up with the campaign #TumNahiSamjhoge<\/a>, a contest for fitness enthusiasts to share their fittest photos. The contest got 8000 entries and was a big hit on social media. It collaborated with fitness influencers like Thakur Anoop Singh <\/a>and Tarun Gill<\/a> to promote the contest.<\/p>\n\n\n\n