{"id":3600,"date":"2021-11-25T06:30:14","date_gmt":"2021-11-25T06:30:14","guid":{"rendered":"https:\/\/adfluencehub.com\/blogs\/?p=3600"},"modified":"2021-11-25T06:41:03","modified_gmt":"2021-11-25T06:41:03","slug":"influencers-are-smashing-stereotypes-in-style","status":"publish","type":"post","link":"https:\/\/www.adfluencehub.com\/blogs\/influencers-are-smashing-stereotypes-in-style\/","title":{"rendered":"Influencers Are Smashing Stereotypes, in Style!"},"content":{"rendered":"\n<p>Influencers have an undeniable impact on their audiences, but it&#8217;s not just the audiences they are influencing. Some influencers are even compelling brands to think outside the box. Take Suta\u2019s Navratri campaign with Premananda Sahoo, for example. The <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/premsahoo_odissi\/?hl=en\" target=\"_blank\">Odissi dancer<\/a> is already smashing <a rel=\"noreferrer noopener\" href=\"https:\/\/www.hatkestory.com\/premananda-sahoo-definition-of-masculinity\/\" target=\"_blank\">gender stereotypes<\/a> in his journey as a classical dancer. With an <a rel=\"noreferrer noopener\" href=\"https:\/\/www.socialsamosa.com\/2020\/12\/case-study-suta-navratri-campaign\/\" target=\"_blank\">influencer-based campaign<\/a>, the saree brand intended to set forward a strong message on gender inclusivity and body positivity while also creatively capturing the essence of Navratri. The brand collaborated with individuals who have inspiring personal stories, Prem Sahoo being one of them, and the campaign reached around 1M accounts in 9 days.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CGkShVzlBw1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CGkShVzlBw1\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CGkShVzlBw1\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Suta- Mindful Lifestyle Brand (@suta_bombay)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>Influencers like Prem Sahoo are going beyond clich\u00e9s and smashing stereotypes with their content. They are in every field, doing what they do best and putting their skills to good use. Sure enough, brands like Suta are recognising this and collaborating with them to break stereotypes too. Here are some examples of popular stereotypes that influencers are breaking:<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h5><strong>Only Millennials and Gen Zs are influencers<\/strong><\/h5>\n\n\n\n<p>Influencers are often perceived as young, gadget-savvy individuals who only know how to look pretty in front of the camera. Sure, there are many millennials who have made a mark as influencers, but their age isn\u2019t what makes them who they are. Their success rests on the connection they have with their followers, their communication skills, and the quality of content they create. <a href=\"https:\/\/adfluencehub.com\/blogs\/choose-granfluencers-for-grand-influencing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Granfluencers<\/a>, for instance, are defying all age-related stereotypes and proving that age has nothing to do with career choice or chances. These senior influencers are creating a wave of change, showing that creativity only matures with age and experience. And brands in different sectors are taking notice of this.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3HTGy2c&#038;text=Granfluencers%20and%20kidfluencers%20are%20proving%20that%20an%20influencer%E2%80%99s%20success%20depends%20less%20on%20their%20age%20and%20more%20on%20the%20connection%20they%20have%20with%20their%20followers%2C%20their%20communication%20skills%2C%20and%20the%20quality%20of%20content%20they%20create.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">Granfluencers and kidfluencers are proving that an influencer\u2019s success depends less on their age and more on the connection they have with their followers, their communication skills, and the quality of content they create. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3HTGy2c&#038;text=Granfluencers%20and%20kidfluencers%20are%20proving%20that%20an%20influencer%E2%80%99s%20success%20depends%20less%20on%20their%20age%20and%20more%20on%20the%20connection%20they%20have%20with%20their%20followers%2C%20their%20communication%20skills%2C%20and%20the%20quality%20of%20content%20they%20create.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>On similar lines, we have <a href=\"https:\/\/scroll.in\/magazine\/898361\/under-13-and-an-internet-star-the-secret-behind-the-success-of-indias-young-youtubers\" target=\"_blank\" rel=\"noreferrer noopener\">kidfluencers<\/a> who are charming people on social media platforms with their cuteness and childlike appeal. But that\u2019s not all. Kidfluencers are following their passion, creating high-quality content, and cracking brand deals. <a href=\"https:\/\/bookofachievers.com\/articles\/indias-youngest-chef-nihal-raj-became-everyones-favourite-instantly\" target=\"_blank\" rel=\"noreferrer noopener\">Little Chef Kicha<\/a> has been impressing the online world with his culinary skills and simple recipes. At six, his <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=wX1zAC1W-LQ\" target=\"_blank\">Mickey Mouse mango ice cream<\/a> video was acquired by Facebook for a promotional campaign. The USD 2,000 contract earned him a feature on the \u2018Ellen DeGeneres Show\u2019, NBC\u2019s \u2018Little Big Shots\u2019, and many more. He had also been roped in by snacking brand <a href=\"https:\/\/www.youtube.com\/watch?v=D9qW54TNIaM\" target=\"_blank\" rel=\"noreferrer noopener\">Double Horse<\/a> as a brand ambassador.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wX1zAC1W-LQ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h5><strong>Beauty, make-up, and grooming are for women influencers<\/strong><\/h5>\n\n\n\n<p>Influencer <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/ankushbahuguna\/?hl=en\" target=\"_blank\">Ankush Bahuguna<\/a> is best known for creating funny content. Through his alternate handle, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/wingitwithankush\/?hl=en\" target=\"_blank\">@wingitwithankush<\/a>, he shares a range of beauty-related content. From make-up tutorials to recreating celebrity looks, he has it all. He\u2019s vocal about genderless beauty and has been inspiring his audience to embrace make-up as an expression of self-love. While Ankush\u2019s expertise has won him many campaigns with beauty brands like <a rel=\"noreferrer noopener\" href=\"https:\/\/m.facebook.com\/colorbarcosmetics\/posts\/3448877515211047?locale2=sw_KE\" target=\"_blank\">ColorBar<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=hpJ1EVrveEw\" target=\"_blank\">Nykaa<\/a>, his collaborations are not limited to brands. He also collaborates with <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/CLZODfWAqiX\/\" target=\"_blank\">influencers<\/a> and <a href=\"https:\/\/www.instagram.com\/p\/CUWvtmRhjBd\/\" target=\"_blank\" rel=\"noreferrer noopener\">buddi<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/CUWvtmRhjBd\/\" target=\"_blank\">n<\/a><a href=\"https:\/\/www.instagram.com\/p\/CUWvtmRhjBd\/\">g artists<\/a> from other fields, creating an ecosystem that speaks up against gender stereotypes.\u00a0<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CSG8YfAhH6G\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CSG8YfAhH6G\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CSG8YfAhH6G\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Wing It with Ankush Bahuguna (@wingitwithankush)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Over the years, cosmetics brands have successfully conditioned society to comply with their notion of gender roles and definition of perfect beauty. As such, we still see a lot of beauty brands favouring women influencers to promote their products. The good thing is that these gender boundaries are being challenged and gradually dissolved, and <a href=\"https:\/\/normalizing.in\/indian-male-influencers-breaking-stereotypes\/\" target=\"_blank\" rel=\"noreferrer noopener\">male influencers<\/a> like Ankush are shining through with the change.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3HTGy2c&#038;text=While%20the%20beauty%20industry%20predominantly%20engages%20women%20influencers%2C%20progressive%20brands%20are%20challenging%20gender%20stereotypes%20and%20promoting%20genderless%20beauty%20by%20collaborating%20with%20male%20beauty%20influencers.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">While the beauty industry predominantly engages women influencers, progressive brands are challenging gender stereotypes and promoting genderless beauty by collaborating with male beauty influencers. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3HTGy2c&#038;text=While%20the%20beauty%20industry%20predominantly%20engages%20women%20influencers%2C%20progressive%20brands%20are%20challenging%20gender%20stereotypes%20and%20promoting%20genderless%20beauty%20by%20collaborating%20with%20male%20beauty%20influencers.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h5><strong>LGBTQ+ remains behind the scenes<\/strong><\/h5>\n\n\n\n<p>The LGBTQ+ community has undeniably been subject to a lot of gender stereotyping, since their identities do not conform to conservative social and gender norms. While they have historically been forced to work behind the scenes in the fashion, beauty, and entertainment industries, things are now slowly changing. LGBTQ+ influencers are stepping out of the shadows, telling their stories to the world, expressing their creativity, spreading awareness, and educating audiences.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3HTGy2c&#038;text=LGBTQ%2B%20influencers%20are%20taking%20forward%20the%20community%E2%80%99s%20combat%20against%20gender%20stereotypes.%20They%20are%20telling%20their%20stories%20to%20the%20world%2C%20expressing%20their%20creativity%2C%20spreading%20awareness%2C%20and%20educating%20audiences.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">LGBTQ+ influencers are taking forward the community\u2019s combat against gender stereotypes. They are telling their stories to the world, expressing their creativity, spreading awareness, and educating audiences. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3HTGy2c&#038;text=LGBTQ%2B%20influencers%20are%20taking%20forward%20the%20community%E2%80%99s%20combat%20against%20gender%20stereotypes.%20They%20are%20telling%20their%20stories%20to%20the%20world%2C%20expressing%20their%20creativity%2C%20spreading%20awareness%2C%20and%20educating%20audiences.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>A noteworthy mention would be Suruj Pankaj Rajkhowa (<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/glorious_luna\/?utm_source=ig_embed&amp;ig_rid=bbbd096a-4f23-42be-beb8-22ce9c94bb4f\" target=\"_blank\">@glorious_luna<\/a>), a talented, artistic, androgynous model who has embraced <a rel=\"noreferrer noopener\" href=\"https:\/\/feminisminindia.com\/2020\/10\/01\/glorious-luna-a-drag-performer-actor-model\/\" target=\"_blank\">drag<\/a> as creative expression. With a bold voice for change and unique content, the influencer has bagged a variety of brand collaborations, including H&amp;M x Myntra\u2019s <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/tv\/CVSAuV7o1ot\/?utm_source=ig_web_copy_link\" target=\"_blank\">Brighter Than Ever<\/a> and Bumble\u2019s <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/tv\/CQsnHxrn1ks\/?utm_source=ig_web_copy_link\" target=\"_blank\">Big Little Move<\/a> campaigns. <\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CJehV_dJ8DO\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CJehV_dJ8DO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CJehV_dJ8DO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by tsu rouge ? (@glorious_luna)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Dr Trinetra Haldar Gummaraju is another remarkable trans influencer whose inspiring content is gaining popularity. The <a rel=\"noreferrer noopener\" href=\"https:\/\/www.india.com\/viral\/karnatakas-first-trans-woman-doctor-trinetra-haldar-gummaraju-shares-inspirational-journey-against-all-odds-4231464\/\" target=\"_blank\">23-year-old doctor<\/a> is creating awareness against transphobia and educating her audience with insights into the frequently misunderstood aspects of being transgender. The influencer recently collaborated with The Body Shop India for the brand\u2019s <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/CVpqirejHsz\/\" target=\"_blank\">#SpreadTheLight<\/a> and Kaya Clinics&#8217; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/CVDj39JBpSC\/\" target=\"_blank\">#BeautifulIsYou<\/a> campaigns.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CVDj39JBpSC\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CVDj39JBpSC\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CVDj39JBpSC\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Dr. Trinetra Haldar Gummaraju (@trintrin)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h5><strong>Gaming influencers are all men<\/strong><\/h5>\n\n\n\n<p><a href=\"https:\/\/www.womeningames.org\/what-we-do\/awards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Women in Games Hall of Fame <\/a>inductee <a href=\"https:\/\/www.instagram.com\/arty_mis\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Poornima Seetharaman<\/a> set a precedent in the gaming world when she became the first Indian woman to receive the award. She is also the director of design for US-based gaming brand Zynga. Dipica Jerome is a 20-year-old gamer who also owns a <a href=\"https:\/\/lbb.in\/mumbai\/lbbloves-indias-first-and-only-game-arena-set-up-by-a-gamer-girl\/\" target=\"_blank\" rel=\"noreferrer noopener\">gaming cafe<\/a> in Mumbai. Girlaxy players Vidushi Singh Suryavanshi and Apollonia Hannah were instrumental in <a href=\"https:\/\/www.womenexclusive.in\/the-story-of-mogambo-vidushi-singh-suryavanshi\/\" target=\"_blank\" rel=\"noreferrer noopener\">forming Girlaxy India<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3HTGy2c&#038;text=Women%20influencers%20in%20the%20gaming%20industry%20have%20been%20determined%20to%20bring%20about%20a%20change%20in%20the%20way%20games%20are%20designed%20and%20are%20succeeding%20in%20compelling%20developers%20to%20include%20gender-inclusive%20elements%20in%20their%20games.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">Women influencers in the gaming industry have been determined to bring about a change in the way games are designed and are succeeding in compelling developers to include gender-inclusive elements in their games. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3HTGy2c&#038;text=Women%20influencers%20in%20the%20gaming%20industry%20have%20been%20determined%20to%20bring%20about%20a%20change%20in%20the%20way%20games%20are%20designed%20and%20are%20succeeding%20in%20compelling%20developers%20to%20include%20gender-inclusive%20elements%20in%20their%20games.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>The number of women gamers is increasing worldwide, and Indian gamers are not behind in the trend. In fact, a <a href=\"https:\/\/www.adgully.com\/how-female-gamers-are-transforming-the-gaming-landscape-in-india-104214.html\" target=\"_blank\" rel=\"noreferrer noopener\">study<\/a> reported that 43% of the Indian mobile gaming audience were women. <a href=\"https:\/\/www.redbull.com\/in-en\/6-gamer-girls-in-india-that-you-need-to-know\" target=\"_blank\" rel=\"noreferrer noopener\">Professional gamer women <\/a>in India substantiate that gaming is no longer a medium of entertainment that only men enjoy. The gaming industry has been observant of this, and brands are incorporating gender-inclusive elements into their products. However, gaming brands are still <a href=\"https:\/\/www.socialsamosa.com\/2021\/06\/gaming-influencers-brands-marketing-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">falling short<\/a> in tapping into this community of influencers, which we would definitely like to see happening in the future.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h5><strong>Only men rough it out on the road<\/strong><\/h5>\n\n\n\n<p>Travel influencers do have a bone for adventure. Still, we usually see female influencers on the glamorous side of it \u2014 sharing content with splendid locations in the backdrop, be it a luxurious hotel room, a must-visit restaurant, and so on. While male influencers also do all that, hitting the backroads on a motor vehicle seems to be more of a fit for them. However, that\u2019s not the case anymore.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3HTGy2c&#038;text=Adventure%20travel%20is%20not%20just%20for%20men.%20Female%20travel%20influencers%20are%20hitting%20the%20backroads%20on%20motor%20vehicles%20and%20quite%20literally%20riding%20past%20that%20stereotype.%20They%20are%20inspiring%20young%20girls%20and%20some%20are%20training%20them%20to%20ride%20bikes%20too.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">Adventure travel is not just for men. Female travel influencers are hitting the backroads on motor vehicles and quite literally riding past that stereotype. They are inspiring young girls and some are training them to ride bikes too. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3HTGy2c&#038;text=Adventure%20travel%20is%20not%20just%20for%20men.%20Female%20travel%20influencers%20are%20hitting%20the%20backroads%20on%20motor%20vehicles%20and%20quite%20literally%20riding%20past%20that%20stereotype.%20They%20are%20inspiring%20young%20girls%20and%20some%20are%20training%20them%20to%20ride%20bikes%20too.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/roshnimisbah\/?utm_source=ig_embed&amp;ig_rid=5cebdc44-6ba0-4e06-85ba-cb461b3fca31\" target=\"_blank\" rel=\"noreferrer noopener\">Roshni Misbah<\/a><strong>, <\/strong>a.k.a. <strong>\u00a0<\/strong><a href=\"https:\/\/www.femina.in\/achievers\/people\/biker-roshni-misbah-rides-over-stereotypes-60553.html\" target=\"_blank\" rel=\"noreferrer noopener\">Hijabi Biker<\/a>, is quite literally riding past that stereotype. She is inspiring young girls to cruise through prejudices and discrimination and training them to ride bikes. Owing to her love for superbikes, badass attitude, smart fashion sense, and enigmatic personality, she has been a choice for brands across industries. She has quite a few collaborations in her basket, from <a href=\"https:\/\/www.instagram.com\/p\/CL_3jwohdiG\/\" target=\"_blank\" rel=\"noreferrer noopener\">engine oil <\/a>and <a href=\"https:\/\/www.instagram.com\/p\/CTMLIPDBz_j\/\" target=\"_blank\" rel=\"noreferrer noopener\">make-up<\/a> brands to <a href=\"https:\/\/www.instagram.com\/p\/Brh-fzYBVrd\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile<\/a> and <a href=\"https:\/\/www.instagram.com\/p\/CMJWsvPBctT\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a> brands. She was also featured in Mercedes\u2019 <a href=\"https:\/\/www.instagram.com\/p\/B-Cus9qBs2R\/\" target=\"_blank\" rel=\"noreferrer noopener\">#BestNeverRest<\/a> campaign.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CL_3jwohdiG\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CL_3jwohdiG\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CL_3jwohdiG\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Superbike Queen ? (@roshnimisbah)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Over the years, we have seen numerous influencers emerge and succeed. These influencers can present a brand\u2019s products or services to the audience in their own unique way of communication. They help humanise brands, making them relevant and relatable. And there\u2019s more to an influencer than what meets the eye. Influencers do not just take selfies for a living. They are the voice that urges the audience to listen. By addressing a personal pain point, starting a conversation on a cause, and going against social norms, influencers are doing things their way. And, in the process, they are shaping a revolution against stereotypes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencers aren\u2019t just influencing their followers to choose a brand, product, or service. They are going beyond clich\u00e9s, putting their skills to good use, and smashing stereotypes in the process. Brands from across industries are recognising this and collaborating with the same goal in mind. Read on to know how influencers are inspiring audiences and brands to go against stereotypes.<\/p>\n","protected":false},"author":2,"featured_media":3602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,48],"tags":[],"_links":{"self":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3600"}],"collection":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/comments?post=3600"}],"version-history":[{"count":15,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3600\/revisions"}],"predecessor-version":[{"id":3648,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3600\/revisions\/3648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/media\/3602"}],"wp:attachment":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/media?parent=3600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/categories?post=3600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/tags?post=3600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}