The retail industry has seen substantial change in the past couple of years. Today, brands don\u2019t have to rely on conventional distribution channels for their products or services to reach consumers. With the middlemen out of the picture, brands are now promoting themselves and selling their products and services directly to their consumers. These direct-to-consumer (D2C) brands have successfully identified a market gap and created their own playing field, even without the traditional brick-and-mortar presence. Their marketing and selling techniques are unlike any retail brand of the yesteryears. Utilising the convenience of easy internet access that modern consumers have, their affinity towards social media, and their preference for mobile shopping, D2C brands are effectively communicating with them in a personal, relatable way.<\/p>\n\n\n\n
With the help of influencers, D2C brands are successfully promoting themselves and selling their products and services directly to the consumers, even without the traditional brick-and-mortar presence. <\/a><\/span>Click To Tweet<\/a><\/span>\n\n\n\n The booming D2C industry in India is projected to reach a whopping value of $100 billion<\/a> by 2025. And much of the success of D2C brands has to be credited to social media platforms and the various shopping tools they provide. But that\u2019s not all; they are attracting the attention of established eCommerce brands as well. Take, for instance, the recently launched Flipkart<\/a> Boost programme. It is all set to enable growth opportunities for D2C brands through the platform. To do so, the eCommerce giant will start by identifying a hundred D2C brands across various segments this year and invest in them. That\u2019s a serious and welcome encouragement for homegrown brands and smaller businesses.<\/p>\n\n\n\n With the ingress of D2C brands, there\u2019s also been a significant shift in the purchase behaviour of consumers. While accessibility and affordability continue to be amongst the differentiating factors that drive decisions, modern buyers also look for merchandise that is unique and brands that make a difference. They are informed, aware, and conscious about the footprint their purchases leave behind and prefer brands that are ethical, honest, and transparent about their products and services. D2C brands come with a better understanding of this evolving consumer behaviour, and they\u2019re choosing avenues that allow them to cater to this change. <\/p>\n\n\n\n In India, the D2C industry is projected to reach a whopping value of $100 billion by 2025. And much of the success of D2C brands has to be credited to social media platforms and influencer marketing techniques. <\/a><\/span>Click To Tweet<\/a><\/span>\n\n\n\n By understanding the change in consumerism, home-grown D2C brands are disrupting the traditional retail models, and influencer marketing is contributing to their growth. Take these cases for example – <\/p>\n\n\n\n A flourishing segment of the D2C industry in India, fashion and lifestyle brands are adopting influencer marketing techniques to gain the trust of potential customers. These brands have paved their way to the audiences by basing their influencer campaigns on personalised, meaningful communication, strong storytelling, relatable content and authentic recommendations.<\/p>\n\n\n\n
\n\n\n\nThe rise of D2C brands on social media<\/strong><\/h2>\n\n\n\n
\n\n\n\nD2C brands and Influencer Marketing<\/strong><\/h2>\n\n\n\n
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\n\n\n\nCase 1: Fashion and Lifestyle<\/strong><\/h5>\n\n\n\n