{"id":3467,"date":"2021-10-22T06:37:59","date_gmt":"2021-10-22T06:37:59","guid":{"rendered":"https:\/\/adfluencehub.com\/blogs\/?p=3467"},"modified":"2021-10-22T06:46:19","modified_gmt":"2021-10-22T06:46:19","slug":"humour-soulful-bold-make-your-brand-stand-out-this-diwali","status":"publish","type":"post","link":"https:\/\/www.adfluencehub.com\/blogs\/humour-soulful-bold-make-your-brand-stand-out-this-diwali\/","title":{"rendered":"Humour, Soulful &#038; Bold: Make Your Brand Stand Out This Diwali"},"content":{"rendered":"\n<p>Diwali is one of the biggest festivals in India, which makes it one of the best times to get your message across to people all over the country. Every brand and agency starts planning campaigns in advance for the festive season. They need to make sure that their campaigns are in pipeline, reach out to the targeted individuals as intended, and meet the end goals they\u2019ve set.<\/p>\n\n\n\n<p>For this, brands have to look through a lot of UGC campaigns, TVCs, or influencer marketing campaigns to curate that one special campaign that goes out on one of the biggest festivals of India. That\u2019s why we&#8217;ve made a list of campaign ideas and classified them according to the different emotions they portray. Here&#8217;s how you can go about it to meet your campaign marketing purposes.<\/p>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3B4b1WD&#038;text=Brands%20have%20to%20look%20through%20a%20lot%20of%20UGC%20campaigns%2C%20TVCs%20or%20influencer%20marketing%20campaigns%20to%20curate%20that%20one%20special%20campaign%20that%20goes%20out%20on%20one%20of%20the%20biggest%20festivals%20of%20India.%20Here%27s%20where%20we%20come%20in.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">Brands have to look through a lot of UGC campaigns, TVCs or influencer marketing campaigns to curate that one special campaign that goes out on one of the biggest festivals of India. Here&#039;s where we come in. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3B4b1WD&#038;text=Brands%20have%20to%20look%20through%20a%20lot%20of%20UGC%20campaigns%2C%20TVCs%20or%20influencer%20marketing%20campaigns%20to%20curate%20that%20one%20special%20campaign%20that%20goes%20out%20on%20one%20of%20the%20biggest%20festivals%20of%20India.%20Here%27s%20where%20we%20come%20in.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<h2><strong>When unsure, go for humour!<\/strong><\/h2>\n\n\n\n<p>Most good things have humour in one form or another. Humour is safe, fun, and engaging to the audience. It also fits perfectly as it lightens up the festive mood. Here&#8217;s what we found in our box of humorous marketing techniques.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3B4b1WD&#038;text=Most%20good%20things%20have%20humour%20in%20one%20form%20or%20another.%20Humour%20is%20safe%2C%20fun%20and%20engaging%20to%20the%20audience.%20It%20also%20fits%20perfectly%20as%20it%20lightens%20up%20the%20festive%20mood.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">Most good things have humour in one form or another. Humour is safe, fun and engaging to the audience. It also fits perfectly as it lightens up the festive mood. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3B4b1WD&#038;text=Most%20good%20things%20have%20humour%20in%20one%20form%20or%20another.%20Humour%20is%20safe%2C%20fun%20and%20engaging%20to%20the%20audience.%20It%20also%20fits%20perfectly%20as%20it%20lightens%20up%20the%20festive%20mood.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h5><strong>Araldite <\/strong>&#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/CHITcRaBPz7\/?utm_source=ig_embed&amp;ig_rid=c2814d98-36be-4672-8f42-618c509ce1c9\" target=\"_blank\">How a middle-class family celebrates Diwali<\/a><\/h5>\n\n\n\n<p>Araldite collaborated with <a href=\"https:\/\/www.instagram.com\/thevishnukaushal\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vishnu Kaushal<\/a>, who has more than 500k followers, to make a funny and yet subtle product placement. In the video, Vishnu tells us how middle-class families react during Diwali celebrations and explains a solution for everything that breaks during the festive confluence &#8211; using Araldite. The collaboration is hilarious and definitely deserves a second watch. So, a win for Araldite.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CHITcRaBPz7\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CHITcRaBPz7\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CHITcRaBPz7\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Vishnu Kaushal (@thevishnukaushal)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<h5><strong>Soulfull Snacks<\/strong> &#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/CG14oqfp9XC\/?utm_source=ig_embed&amp;ig_rid=1e6c927f-9909-4153-a0c9-275c2dde62ce\" target=\"_blank\">Boring Family Film<\/a><\/h5>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/theaadarguy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aadar Malik<\/a> is downright hilarious! His collaboration with Soulfull Snacks &#8211; Boring Family Film &#8211; is anything but boring. He narrates this brilliantly crafted script in which he can be seen gifting hampers to his family members at odd times. In this intentional dry narration, Aadar manages to mention the customisable hamper, honest promotions, and a couple of really funny jokes.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CG14oqfp9XC\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/CG14oqfp9XC\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/CG14oqfp9XC\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Tata Soulfull (@tatasoulfull)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>Be bold for a cause<\/strong><\/h2>\n\n\n\n<p>Like some brands, you can go bold and make a social statement with your campaign. However, it would be best to cross-check what goes well with your audience and maintain a contingency plan in case the campaign backfires.<\/p>\n\n\n\n<h5><strong>Bajaj Allianz Life &#8211;<\/strong> <a href=\"https:\/\/www.youtube.com\/watch?v=cd45flPdhkY\" target=\"_blank\" rel=\"noreferrer noopener\">Diwali Unboxing With Chintu<\/a><\/h5>\n\n\n\n<p>Bajaj did not hold back when it came to making a social statement. With its satirical <em>Unboxing with Chintu <\/em>TVC, it showcased the lives of Chintu and other similar children in a modern take using unboxing techniques. This TVC takes a huge shot at people who encourage and engage in child labour. A little unnerving, but this TVC serves its purpose.<\/p>\n\n\n\n<h5><strong>RHB &#8211; <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=gaUtaD-uzyg\" target=\"_blank\">Light In a Time of Darkness<\/a><\/h5>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gaUtaD-uzyg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p>For their Diwali 2020 campaign, RHB Bank and FCB Malaysia took the real-life example of Vikey Magic, who lost his gigs due to the pandemic. This TVC showcased the different hardships the magician had to endure before turning into a durian seller. Vikey (Vikneswaran Allagu) is a well-known magician and influencer who&#8217;s been awarded the prestigious Merlin Award. The TVC packs a punch and ends on an uplifting note &#8211; <em>Light in a time of darkness<\/em>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3B4b1WD&#038;text=Like%20some%20brands%2C%20you%20can%20go%20bold%20and%20make%20a%20social%20statement%20with%20your%20campaign.%20However%2C%20it%20would%20be%20best%20to%20cross-check%20what%20goes%20well%20with%20your%20audience%20and%20maintain%20a%20contingency%20plan%20in%20case%20the%20campaign%20backfires.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">Like some brands, you can go bold and make a social statement with your campaign. However, it would be best to cross-check what goes well with your audience and maintain a contingency plan in case the campaign backfires. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3B4b1WD&#038;text=Like%20some%20brands%2C%20you%20can%20go%20bold%20and%20make%20a%20social%20statement%20with%20your%20campaign.%20However%2C%20it%20would%20be%20best%20to%20cross-check%20what%20goes%20well%20with%20your%20audience%20and%20maintain%20a%20contingency%20plan%20in%20case%20the%20campaign%20backfires.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>Being soulful always works<\/strong><\/h2>\n\n\n\n<p>Being soulful is as safe as being humorous, if not more. However, you must be cautious not to bombard your clients with constant preachy messages. You also need to make sure your product is integrated into the campaigns in a way that doesn&#8217;t look odd or forced.<\/p>\n\n\n\n<h5><strong>Asian Paints &#8211;<\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/B4CB3WlFNQL\/\" target=\"_blank\"><strong> <\/strong>People Add Colour<\/a><\/h5>\n\n\n\n<p>Asian Paints&#8217; #PeopleAddColour contest was wholesome. It is a little unorthodox that Asian Paints, a paint company, would like to run a colour-centric campaign for Diwali and not Holi, but they managed to pull it off! Asian Paints collaborated with the likes of <a href=\"https:\/\/www.instagram.com\/p\/B4CuGqLH8wK\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ayush Mehra<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/B4CB3WlFNQL\/\" target=\"_blank\" rel=\"noreferrer noopener\">Barkha Dutt<\/a>, and <a href=\"https:\/\/www.instagram.com\/p\/B4FC5aOhiqt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kritika Khurana<\/a> to promote their contest, and it turned out to be soulful, engaging, and rewarding!<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B4CB3WlFNQL\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B4CB3WlFNQL\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B4CB3WlFNQL\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Barkha Singh (@barkhasingh0308)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<h5><strong>Surf Excel &#8211;<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/youtu.be\/iVkZsFGF4ls\" target=\"_blank\">#AbLagRahiDiwali<\/a><\/h5>\n\n\n\n<p>When it comes to soulful content, trust Surf Excel to get the job done. In yet another beautiful TVC, Surf Excel had some curious kids trying to light up a laundry person&#8217;s Diwali. Because what&#8217;s one of the most relevant things to Surf Excel? The laundry guy. The sentiment, however, remains the same; kids ruin their clothes on a festive day for the greater good.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3B4b1WD&#038;text=Being%20soulful%20is%20as%20safe%20as%20being%20humorous%2C%20if%20not%20more.%20But%2C%20brands%20must%20be%20cautious%20not%20to%20bombard%20audiences%20with%20constant%20preachy%20messages%2C%20and%20ensure%20that%20a%20product%20is%20not%20forced%20into%20the%20influencer%20campaigns.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">Being soulful is as safe as being humorous, if not more. But, brands must be cautious not to bombard audiences with constant preachy messages, and ensure that a product is not forced into the influencer campaigns. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3B4b1WD&#038;text=Being%20soulful%20is%20as%20safe%20as%20being%20humorous%2C%20if%20not%20more.%20But%2C%20brands%20must%20be%20cautious%20not%20to%20bombard%20audiences%20with%20constant%20preachy%20messages%2C%20and%20ensure%20that%20a%20product%20is%20not%20forced%20into%20the%20influencer%20campaigns.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>Tell the sincere, heartfelt story<\/strong><\/h2>\n\n\n\n<p>What is the best organic pull for your brand? Stories! Ask yourself &#8211; what are some of the most relevant stories today? If you could showcase your brand helping people during difficult times, you&#8217;re going to have some of the best organic traffic for your brand. These stories will help people relate to your brand and are the best lifestyle examples of your brand&#8217;s value in their lives.&nbsp;<\/p>\n\n\n\n<h5><strong>Dukaan <\/strong>&#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/youtu.be\/VM65B4j702E\" target=\"_blank\">Naye Saal Ki Nayi Shuruwat<\/a><\/h5>\n\n\n\n<p>This soulful TVC starts with the story of a sweet shop owner with a huge customer base. But due to the pandemic and lockdown, the tide shifted, rendering the whole business ineffective. However, Dukaan came to the rescue, helping him and other small shopkeepers maintain their digital presence. On similar lines, brands can use influencer marketing to tell their own COVID stories from the lockdown.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/VM65B4j702E\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h5><strong>Nestl\u00e9 Milkmaid &#8211;<\/strong> <a href=\"https:\/\/www.youtube.com\/watch?v=5IUufWyJhug\" target=\"_blank\" rel=\"noreferrer noopener\">Create Sweet Stories this Diwali<\/a><\/h5>\n\n\n\n<p>So what, if people are celebrating an occasion like Diwali in their homes? Nestle&#8217;s <em>Haanji yeh special Diwali hai<\/em> sums it all up! In the 2020 TVC, we can see families celebrating Diwali inside their homes due to the pandemic \u2014 but with a twist. Nestl\u00e9 subtly markets their Milkmaid to help you prepare sweets at home this Diwali. While this isn&#8217;t an influencer marketing campaign, your brand can showcase its usage during the pandemic with the help of influencers.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>Make a simple announcement<\/strong><\/h2>\n\n\n\n<p>Your Diwali campaign does not have to strictly revolve around the aforementioned sentiments. Sometimes your campaign can just be a quick announcement. However, these might work for selective brands depending on their audience.<\/p>\n\n\n\n<h5><strong>Viviana Mall &#8211;<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/CHcJCAqhZNi\/?utm_source=ig_embed&amp;ig_rid=e1856725-81bc-45eb-9cbe-aaa76e0e55f9\" target=\"_blank\">#ExperienceVivianaAgain<\/a><\/h5>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CHcJCAqhZNi\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CHcJCAqhZNi\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CHcJCAqhZNi\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Viviana Mall (@vivianamall)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Viviana Mall partnered with influencer &amp; <a href=\"https:\/\/www.instagram.com\/itsmearjun_singh\/\" target=\"_blank\" rel=\"noreferrer noopener\">RJ Arjun Singh<\/a> to show how shopping in Viviana is safe, easy, and reliable post-pandemic. The montage shows a huge collection of clothes and ends with a note &#8211; <em>Come celebrate #DiwaliYourWay with us.<\/em>&nbsp;<\/p>\n\n\n\n<h5><strong>Kurkure &#8211;<\/strong> <a href=\"https:\/\/www.instagram.com\/p\/CHXdUwVBkB9\/?utm_source=ig_embed&amp;ig_rid=8cad90ce-f9f6-4d86-8c5e-087f86997c40\" target=\"_blank\" rel=\"noreferrer noopener\">Masaba Gupta<\/a><\/h5>\n\n\n\n<p>In the festive season of 2020, Kurkure collaborated with <a href=\"https:\/\/www.instagram.com\/masabagupta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Masaba Gupta<\/a>. The announcement video flaunts the new, festive packaging of Kurkure along with other offers customers will get. And coming via Masaba, this builds the hype around the Diwali season.&nbsp;<\/p>\n\n\n\n<p>From curating a full-fledged Diwali campaign to a simple announcement, we\u2019ve seen that everything works if it hits the right sentiments. For a festive occasion as big as Diwali, you can experiment with a lot of emotions and plan your campaigns as either funny, emotional, nostalgic, quirky, or wholesome. You can also use your campaign to make a social impact.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3B4b1WD&#038;text=From%20curating%20a%20full-fledged%20Diwali%20campaign%20to%20a%20simple%20announcement%2C%20we%E2%80%99ve%20seen%20everything%20works%20if%20it%20hits%20the%20right%20sentiments.%20And%20micro-influencers%20can%20help%20brands%20genuinely%20tap%20the%20pulse%20of%20the%20audiences.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">From curating a full-fledged Diwali campaign to a simple announcement, we\u2019ve seen everything works if it hits the right sentiments. And micro-influencers can help brands genuinely tap the pulse of the audiences. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3B4b1WD&#038;text=From%20curating%20a%20full-fledged%20Diwali%20campaign%20to%20a%20simple%20announcement%2C%20we%E2%80%99ve%20seen%20everything%20works%20if%20it%20hits%20the%20right%20sentiments.%20And%20micro-influencers%20can%20help%20brands%20genuinely%20tap%20the%20pulse%20of%20the%20audiences.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Brands and agencies must understand that choosing the right emotion for the brand essentially means choosing the right emotion for your audience too. Thus, there should be no forced humour or marketing techniques where your brand could come across as pushy. Keeping these pointers in mind and choosing the right emotion can help your brand nail this festive season.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you ready to take this Diwali head on? There are a plethora of emotions that you can use to curate the best Diwali campaign for your brand. From humorous to bold, here\u2019s how brands have been doing things right on the festival of light.   <\/p>\n","protected":false},"author":2,"featured_media":3473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47],"tags":[],"_links":{"self":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3467"}],"collection":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/comments?post=3467"}],"version-history":[{"count":14,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3467\/revisions"}],"predecessor-version":[{"id":3492,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3467\/revisions\/3492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/media\/3473"}],"wp:attachment":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/media?parent=3467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/categories?post=3467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/tags?post=3467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}