{"id":3395,"date":"2021-09-29T06:48:30","date_gmt":"2021-09-29T06:48:30","guid":{"rendered":"https:\/\/adfluencehub.com\/blogs\/?p=3395"},"modified":"2021-09-29T06:53:54","modified_gmt":"2021-09-29T06:53:54","slug":"influencers-pave-your-way-to-success-by-finding-your-niche","status":"publish","type":"post","link":"https:\/\/www.adfluencehub.com\/blogs\/influencers-pave-your-way-to-success-by-finding-your-niche\/","title":{"rendered":"Influencers, Pave Your Way to Success by Finding Your Niche"},"content":{"rendered":"\n<p>The growth of Influencer marketing in India has been remarkable, the market scaling up at an estimated <a href=\"https:\/\/www.moneycontrol.com\/news\/business\/here-are-5-signs-that-creator-economy-has-arrived-in-india-6663691.html\" target=\"_blank\" rel=\"noreferrer noopener\">$75-150 million<\/a> a year. With each passing year, brands across the spectrum are recognising the potential of Influencer Marketing and allocating dedicated funds to it. Influencers are flourishing in every industry, from healthcare and wellness to fashion, travel and e-commerce. Being a successful influencer can open up an ocean of opportunities for you; collaboration with brands is just one of them. When you create a unique identity for yourself, your audiences will be loyal to you and will follow you and support you in your upcoming ventures. But to do that, you need to do one important thing &#8211; find your niche.<\/p>\n\n\n\n<p>A study by <a rel=\"noreferrer noopener\" href=\"https:\/\/morningconsult.com\/influencer-report-engaging-gen-z-and-millennials\/\" target=\"_blank\">Morning Consult<\/a> reported that nearly 86% of the youngsters worldwide aspire to become influencers or earn their living through content creation on social media platforms. There are millions of influencers out there, some are already established and some attempting to gain a foothold as an influencer. While you are contemplating a career as an influencer, finding your niche will give concrete direction to your efforts. It will also help in future collaborations with brands, guiding content creation and building unique, long-lasting relationships with your audience.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F2XTtbMS&#038;text=Being%20a%20successful%20influencer%20can%20open%20up%20an%20ocean%20of%20opportunities%20for%20you.%20Creating%20a%20unique%20identity%20for%20yourself%20means%20audiences%E2%80%99%20%20loyalty%20and%20support%20in%20all%20your%20upcoming%20ventures.%20But%20first%2C%20you%20need%20to%20find%20your%20niche.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">Being a successful influencer can open up an ocean of opportunities for you. Creating a unique identity for yourself means audiences\u2019  loyalty and support in all your upcoming ventures. But first, you need to find your niche. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F2XTtbMS&#038;text=Being%20a%20successful%20influencer%20can%20open%20up%20an%20ocean%20of%20opportunities%20for%20you.%20Creating%20a%20unique%20identity%20for%20yourself%20means%20audiences%E2%80%99%20%20loyalty%20and%20support%20in%20all%20your%20upcoming%20ventures.%20But%20first%2C%20you%20need%20to%20find%20your%20niche.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>But first, how do you stand out from the crowd and make the crowd stand by you, follow you, and listen to you? How do you figure out what resonates with your target audience? Here\u2019s how you can pick your niche &#8211;<\/p>\n\n\n\n<h2><strong>Start: Introspect &amp; ask questions<\/strong><\/h2>\n\n\n\n<p>Let\u2019s start with an example.<a href=\"https:\/\/www.instagram.com\/green_humour\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\"> Rohan Chakraborty<\/a> is an artist, an illustrator with a passion for wildlife. Combining his skills with a cause he deeply cares about and adding a unique brand of humour, he creates comic strips under the pen name <a href=\"https:\/\/www.stonedsanta.in\/blog\/meet-the-creator-of-green-humour-rohan-charkravarty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Green Humour<\/a>. Over the years, he has become one of India\u2019s most thought-provoking cartoonists. He has collaborated with numerous conservation organisations, and his Green Humour works have appeared in many renowned publications.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CR-2hTgFOKJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CR-2hTgFOKJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CR-2hTgFOKJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Rohan Chakravarty (@green_humour)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>As an influencer, your primary job is to influence your \u2018audience\u2019 and inspire them. Rohan\u2019s work does just that. What adds to his appeal is that he\u2019s not a typical armchair cartoonist; he travels to wildlife reserves to learn and experience. That is why his audience finds him relevant.&nbsp;<\/p>\n\n\n\n<p>To be a successful influencer, you should also focus on building an authentic connection with your audience. And to do that, your niche should sprout from your interest, a unique skill, or training that you have. So take the time to introspect. Ask yourself these questions:<\/p>\n\n\n\n<ul><li>What are your interests?<\/li><li>What do you do for fun?<\/li><li>What are your skills, your knowledge base?<\/li><li>Are there any personal pain points that can be an inspiration for your content?<\/li><\/ul>\n\n\n\n<p>This will help you understand where your passion lies and help you shortlist a few areas of interest you could get active in.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F2XTtbMS&#038;text=As%20an%20influencer%2C%20your%20primary%20job%20is%20to%20influence%20your%20%E2%80%98audience%E2%80%99%20and%20inspire%20them.%20To%20build%20an%20authentic%20connection%20with%20the%20audience%2C%20your%20niche%20should%20sprout%20from%20your%20interest%2C%20a%20unique%20skill%2C%20or%20training%20that%20you%20have.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">As an influencer, your primary job is to influence your \u2018audience\u2019 and inspire them. To build an authentic connection with the audience, your niche should sprout from your interest, a unique skill, or training that you have. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F2XTtbMS&#038;text=As%20an%20influencer%2C%20your%20primary%20job%20is%20to%20influence%20your%20%E2%80%98audience%E2%80%99%20and%20inspire%20them.%20To%20build%20an%20authentic%20connection%20with%20the%20audience%2C%20your%20niche%20should%20sprout%20from%20your%20interest%2C%20a%20unique%20skill%2C%20or%20training%20that%20you%20have.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>Continue: Get into the specifics<\/strong><\/h2>\n\n\n\n<p>Influencer marketing is a booming sector and there are thousands of already established influencers in every field or industry. People on social media are exposed to a wide range of influencer-generated content every day. This means if your content is generic, it will become white noise in no time. Nobody will pay any attention to it. To get genuine traction and to create impactful content, you\u2019ve got to narrow things down to specific interests within the broader industry you\u2019ve selected.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CJJs43qhzR8\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CJJs43qhzR8\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CJJs43qhzR8\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Marie Kondo (@mariekondo)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Consider lifestyle influencer <a rel=\"noreferrer noopener\" href=\"https:\/\/www.newyorker.com\/books\/page-turner\/the-origin-story-of-marie-kondos-decluttering-empire\" target=\"_blank\">Marie Kondo<\/a> as an example. Organising and tidying was something that she had picked up at a very early age. By recognising that this personal habit is a niche, not only she became a tidying expert, her revolutionary de-cluttering technique called the KonMari Method\u2122\ufe0f is a widely accepted concept. What did Marie do differently from other home decor and lifestyle influencers? She identified the fact that there was a gap she could bridge while also keeping her specific personal interest aligned.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F2XTtbMS&#038;text=Generic%20content%20will%20not%20garner%20any%20attention%20from%20the%20audiences.%20To%20get%20genuine%20traction%20and%20to%20create%20impactful%20content%2C%20you%E2%80%99ve%20got%20to%20narrow%20things%20down%20to%20specific%20interests%20within%20the%20broader%20industry%20you%E2%80%99ve%20selected.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">Generic content will not garner any attention from the audiences. To get genuine traction and to create impactful content, you\u2019ve got to narrow things down to specific interests within the broader industry you\u2019ve selected. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F2XTtbMS&#038;text=Generic%20content%20will%20not%20garner%20any%20attention%20from%20the%20audiences.%20To%20get%20genuine%20traction%20and%20to%20create%20impactful%20content%2C%20you%E2%80%99ve%20got%20to%20narrow%20things%20down%20to%20specific%20interests%20within%20the%20broader%20industry%20you%E2%80%99ve%20selected.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>How can you do the same thing for yourself? Time for some more questions:<\/p>\n\n\n\n<ul><li>What\u2019s missing in your area of interest?<\/li><li>Is there a gap you can bridge?<\/li><li>What values can your content add?<\/li><li>What problems can you solve?<\/li><li>Are there some untapped areas of interest within a larger genre?<\/li><\/ul>\n\n\n\n<p>Now, draw a rough outline of your scope and narrow down your options. This will help you understand the market, decide the audience demography you want to target, the type and direction of your content, and the channel or platform you choose to place your content.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>Dive Deep: Research further<\/strong><\/h2>\n\n\n\n<p>At the outset, most content creators may have simply chanced upon being influencers. Do you remember <a rel=\"noreferrer noopener\" href=\"https:\/\/www.businessinsider.in\/careers\/news\/the-life-and-rise-of-lilly-singh-the-youtube-star-who-now-hosts-her-own-late-night-show-and-is-now-worth-over-10-million\/articleshow\/74643768.cms\" target=\"_blank\">Lily Singh<\/a> when she first started with superwoman on YouTube? It was a personal battle that she wanted to overcome. With the originality and reliability of her content, combined with humour, attracted audiences, she became an influencer organically.&nbsp;<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/42SZoVB0MfY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p>But things are not the same or just as easy today. Just identifying your passion or a personal pain point may not be enough to establish yourself as an influencer. You have to carefully evaluate your ideas and look for the most sustainable option. Doing robust research will come in handy here. You have to figure out what kind of content receives a good response from the audience, understand where your audience is active or which relevant and trending keywords and hashtags gain traction. Evaluate brands in your segment that are using influencer marketing techniques. Research ways to establish a connection with your audience and try to figure out what can drive engagement and interaction.<\/p>\n\n\n\n<p>However, your research shouldn\u2019t stop at browsing a few websites or blogs. You will need to have an understanding of the market and for that, you can seek answers outside too &#8211;<\/p>\n\n\n\n<ul><li>Reach out to experts, join consumer forums, participate in discussions<\/li><li>Interact with marketing professionals, ask questions<\/li><li>Track brands and their influencer marketing activities and strategies<\/li><li>Talk to agencies, find out what works for whom<\/li><li>Keep a tap on how your fellow influencers and bloggers are creating content<\/li><\/ul>\n\n\n\n<p>The stronger your research, the easier it will be to pinpoint your niche. But, don\u2019t dismiss any thought that comes to you in the process because sometimes the simplest of approaches work where brilliant ideas do not. Chances are that the robust research you\u2019ve done will ease the next steps for you.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F2XTtbMS&#038;text=Just%20identifying%20your%20passion%20or%20a%20personal%20pain%20point%20may%20not%20be%20enough%20to%20establish%20yourself%20as%20an%20influencer.%20You%20have%20to%20evaluate%20your%20ideas%20and%20look%20for%20the%20most%20sustainable%20option.%20Doing%20robust%20research%20will%20come%20in%20handy%20here.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">Just identifying your passion or a personal pain point may not be enough to establish yourself as an influencer. You have to evaluate your ideas and look for the most sustainable option. Doing robust research will come in handy here. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F2XTtbMS&#038;text=Just%20identifying%20your%20passion%20or%20a%20personal%20pain%20point%20may%20not%20be%20enough%20to%20establish%20yourself%20as%20an%20influencer.%20You%20have%20to%20evaluate%20your%20ideas%20and%20look%20for%20the%20most%20sustainable%20option.%20Doing%20robust%20research%20will%20come%20in%20handy%20here.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>Launch: Start somewhere and keep at it<\/strong><\/h2>\n\n\n\n<p>Success may not come to you overnight. But, your speciality will attract attention in due time. Once you have your house in order, it\u2019s time to begin and test the waters truly. Start with a few trial posts; consider running a couple of ads to boost your content. But be prepared &#8211; not all feedback will be encouraging. You may come across negative responses, or at times, no response at all. Analysing the feedback will give you a real-time assessment of what your audience segment seeks. You can then look for ways to tweak your presentation style, test new ideas within your niche, or refine your content. You can also collaborate with other influencers to get yourself a kickstart. And as you grow, brand collaborations will follow too. And that would be just another feather in your hat!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are millions of influencers working in different areas, some are already established and some are beginners. In order to make a difference, it is important that you create a unique identity for yourself. Finding your niche will do just that for you. How do you do that? Read on &#8211;<\/p>\n","protected":false},"author":2,"featured_media":3413,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[48],"tags":[],"_links":{"self":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3395"}],"collection":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/comments?post=3395"}],"version-history":[{"count":26,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3395\/revisions"}],"predecessor-version":[{"id":3422,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3395\/revisions\/3422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/media\/3413"}],"wp:attachment":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/media?parent=3395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/categories?post=3395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/tags?post=3395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}