{"id":3372,"date":"2021-09-27T05:44:38","date_gmt":"2021-09-27T05:44:38","guid":{"rendered":"https:\/\/adfluencehub.com\/blogs\/?p=3372"},"modified":"2021-09-27T05:53:31","modified_gmt":"2021-09-27T05:53:31","slug":"choose-granfluencers-for-grand-influencing","status":"publish","type":"post","link":"https:\/\/www.adfluencehub.com\/blogs\/choose-granfluencers-for-grand-influencing\/","title":{"rendered":"Choose Granfluencers for Grand Influencing"},"content":{"rendered":"\n<p>If you thought that the internet age is only for the younger generation, you might want to rethink. If you were under the impression that creativity and productivity decrease after retirement, research proves otherwise. And, if you are of the opinion that only young influencers can help your brand make a difference, you definitely haven\u2019t seen it all.<\/p>\n\n\n\n<p>Did you know that the <a href=\"https:\/\/www.theweek.in\/columns\/shashi-tharoor\/2019\/12\/06\/why-we-should-increase-our-retirement-age.html\" target=\"_blank\" rel=\"noreferrer noopener\">most productive age groups<\/a> in human life are actually post 60 years? No, we\u2019re not the ones who\u2019re saying it. A <a href=\"http:\/\/digital.olivesoftware.com\/Olive\/ODN\/TopekaCapitalJournal\/shared\/ShowArticle.aspx?doc=TCJ%2F2020%2F11%2F30&amp;entity=Ar00501&amp;sk=E752CF74&amp;mode=text\" target=\"_blank\" rel=\"noreferrer noopener\">study<\/a> by the New England Journal of Medicine in 2018 confirms this as well. But we\u2019d also like to present a few examples that make a compelling argument.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BN5DSNKjOEm\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BN5DSNKjOEm\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BN5DSNKjOEm\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Urban Decay Cosmetics (@urbandecaycosmetics)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Let us introduce you to the unconventional <a href=\"https:\/\/www.instagram.com\/baddiewinkle\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Helen Winkle<\/a> (@baddiewinkle) &#8211; a <a href=\"https:\/\/medium.com\/rta902\/baddie-winkle-stealing-your-man-since-1928-and-winning-online-since-2014-21ee83231bba\" target=\"_blank\" rel=\"noreferrer noopener\">lifestyle influencer<\/a> who became an internet sensation at the age of eighty-five, and not just because of her age, but because she chose the freedom of creative expression over anything else. Today, with 3.5 million followers on Instagram and 171K followers on Twitter, she is one of the most sought after influencers in the world. From collaborating with brands like <a href=\"https:\/\/www.youtube.com\/watch?v=8CM00qwSc6I\" target=\"_blank\" rel=\"noreferrer noopener\">Missguided<\/a> (117K views) and <a href=\"https:\/\/www.instagram.com\/p\/BN5DSNKjOEm\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Urban Decay<\/a> (142K views) to starring in her personal brand <a href=\"https:\/\/www.instagram.com\/p\/Bx0CnVBnbb2\/?utm_source=ig_embed&amp;ig_rid=89915643-3a79-4096-9e1f-910b7aeeb542\" target=\"_blank\" rel=\"noreferrer noopener\">Incredible cosmetics X Sephora<\/a> (154K views), her journey as an influencer is simply stunning. Her charming personality and original humour, combined with an adorably badass attitude, makes her one of social media\u2019s favourite grandmas.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3iaNpJg&#038;text=Granfluencers%2C%20a%20group%20of%20cool%20grandmas%20and%20adorable%20grandpas%20are%20storming%20the%20internet%20with%20an%20overload%20of%20cuteness%2C%20wisdom%2C%20and%20experience.%20But%20that%20isn%E2%80%99t%20the%20only%20reason%20why%20brands%20should%20collaborate%20them.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">Granfluencers, a group of cool grandmas and adorable grandpas are storming the internet with an overload of cuteness, wisdom, and experience. But that isn\u2019t the only reason why brands should collaborate them. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3iaNpJg&#038;text=Granfluencers%2C%20a%20group%20of%20cool%20grandmas%20and%20adorable%20grandpas%20are%20storming%20the%20internet%20with%20an%20overload%20of%20cuteness%2C%20wisdom%2C%20and%20experience.%20But%20that%20isn%E2%80%99t%20the%20only%20reason%20why%20brands%20should%20collaborate%20them.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Helen Winkle is a member of an elite, niche segment of Influencer Marketing &#8211; Granfluencers, a group of cool grandmas and adorable grandpas who are storming the internet with an overload of cuteness, wisdom, and experience. But that isn\u2019t the only reason why you should collaborate with a granfluencer for your brand\u2019s Influencer Marketing campaign, we have a few more reasons for you &#8211;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>Steer the stereotypes away<\/strong><\/h2>\n\n\n\n<p>Granfluencers in themselves are defying all age-related stereotypes. At 82 and 76, respectively, <a href=\"https:\/\/www.thequint.com\/neon\/social-buzz\/social-media-influencer-instagram-senior-citizens-mr-mrs-verma-yashpal-singh-shanta#read-more\" target=\"_blank\" rel=\"noreferrer noopener\">Mr and Mrs Verma <\/a>\u00a0(25k followers on Instagram) are redefining the way we understand or look at fashion, that too in a super fun way. This unique fashionista couple has their own way of doing things. While Mrs Verma inspires followers to make sustainable choices, Mr Verma provides fashion tips individually. When they come together, they create fun, quirky, and adorable content. And last, but certainly not least, we have the free-spirited <a href=\"https:\/\/www.indiatoday.in\/trending-news\/story\/meet-mumbai-s-rockstar-dancer-dadi-62-diljit-dosanjh-terence-lewis-in-love-with-her-viral-videos-1726871-2020-09-30\" target=\"_blank\" rel=\"noreferrer noopener\">Dancing Dadi<\/a> who is embracing her love for dance, making waves on the internet with her elegant moves, and starting a new career as an influencer.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3iaNpJg&#038;text=Collaborating%20with%20granfluencers%20mean%20that%20you%20are%20an%20inclusive%20brand%2C%20thinking%20out%20of%20the%20box%20will%20be%20a%20natural%20process%20and%20you%20are%20willing%20to%20go%20beyond%20the%20usual%20influencer%20marketing%20techniques.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">Collaborating with granfluencers mean that you are an inclusive brand, thinking out of the box will be a natural process and you are willing to go beyond the usual influencer marketing techniques. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3iaNpJg&#038;text=Collaborating%20with%20granfluencers%20mean%20that%20you%20are%20an%20inclusive%20brand%2C%20thinking%20out%20of%20the%20box%20will%20be%20a%20natural%20process%20and%20you%20are%20willing%20to%20go%20beyond%20the%20usual%20influencer%20marketing%20techniques.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>With granfluencers, thinking out of the box and leaving a positive impression on the audience will be a natural process. Collaborating with senior influencers in itself will mean that you are an inclusive brand, that prescribed norms do not bind you, that you are willing to go beyond the usual influencer marketing techniques.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CQbAkgqJJg5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CQbAkgqJJg5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CQbAkgqJJg5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by @mr._and_mrs._verma<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>Genuine <\/strong><strong><em>gram <\/em><\/strong><strong>content<\/strong><\/h2>\n\n\n\n<p>One of the reasons why Influencer Marketing works better than traditional marketing techniques is that audiences find influencer generated content honest and relatable. Over time, influencers build a relationship with their followers and the audiences pay attention to their opinions, recommendations and reviews. And in this regard, who better than our seniors to dole out a whole lot of advice?<\/p>\n\n\n\n<p>The elderly come with life experience, and as such, their wisdom and knowledge are unmatched. They have a unique approach to everything in life and their appealing, no-nonsense attitude isn\u2019t just a force of habit. That\u2019s probably the attribute of every grandparent that charms us all &#8211; they will call a spade a spade without hesitation. If they vouch for your brand, product or service, it is because they see worth in it. All you have to do is let them take charge of the narrative, and they will deliver authentic content, inspire the audience, leave an undeniable impact, and make your campaign memorable.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3iaNpJg&#038;text=Senior%20influencers%20come%20with%20life%20experience%2C%20and%20their%20wisdom%20and%20knowledge%20are%20unmatched.%20They%20have%20a%20unique%20approach%20to%20everything%20in%20life%2C%20and%20that%20makes%20them%20one%20of%20the%20most%20appealing%20segments%20of%20influencers.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">Senior influencers come with life experience, and their wisdom and knowledge are unmatched. They have a unique approach to everything in life, and that makes them one of the most appealing segments of influencers. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3iaNpJg&#038;text=Senior%20influencers%20come%20with%20life%20experience%2C%20and%20their%20wisdom%20and%20knowledge%20are%20unmatched.%20They%20have%20a%20unique%20approach%20to%20everything%20in%20life%2C%20and%20that%20makes%20them%20one%20of%20the%20most%20appealing%20segments%20of%20influencers.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Take Poonam Sapra, for example. Through her Instagram handle <a href=\"https:\/\/www.instagram.com\/motherwithsign\/\" target=\"_blank\" rel=\"noreferrer noopener\">motherwithsign<\/a> (154k followers), she advises the younger generations to listen to their mothers. The format is simple, the messages are clear &#8211; some are quirky, some funny, some serious, but each of her feed posts receives thousands of likes. If you are looking for an influencer to voice a cause you support, perhaps reaching out to someone like this granfluencer for collaboration will garner your campaign the desired reach and engagement. <\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B_XdipopSIo\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B_XdipopSIo\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B_XdipopSIo\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Poonam Sapra (@motherwithsign)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Another lovely granfluencer, an actress who started her career at 65, <a href=\"https:\/\/timesofindia.indiatimes.com\/tv\/news\/malayalam\/68-year-old-rajini-chandy-stuns-in-her-latest-photoshoots-arya-says-omggggg-we-have-some-tough-competition-now\/articleshow\/80168403.cms\" target=\"_blank\" rel=\"noreferrer noopener\">Rajini Chandy<\/a> joined Instagram less than a year ago. Today, her handle has 21.6k followers and counting. Usually seen adorning a saree, her unconventional <a href=\"https:\/\/www.bbc.com\/news\/world-asia-india-55644055\" target=\"_blank\" rel=\"noreferrer noopener\">photo shoot<\/a> with Athira Joy caused quite a stir on the internet and trolls too had a ball. But this splendid senior couldn\u2019t care less. Instead, she focused on positive feedback and continues to charm her audience with her tips and advice through her <a href=\"https:\/\/www.instagram.com\/rajinichandyofficial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> handle.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3iaNpJg&#038;text=From%20GenZ%20to%20their%20contemporary%20senior%20citizens%2C%20granfluencers%20can%20generate%20engagement%20from%20every%20audience%20demographic%20you%20are%20targeting.%20Tell%20them%20the%20kind%20of%20content%20you%20want%20to%20put%20out%2C%20and%20they%20will%20do%20the%20rest%20for%20you.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">From GenZ to their contemporary senior citizens, granfluencers can generate engagement from every audience demographic you are targeting. Tell them the kind of content you want to put out, and they will do the rest for you. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3iaNpJg&#038;text=From%20GenZ%20to%20their%20contemporary%20senior%20citizens%2C%20granfluencers%20can%20generate%20engagement%20from%20every%20audience%20demographic%20you%20are%20targeting.%20Tell%20them%20the%20kind%20of%20content%20you%20want%20to%20put%20out%2C%20and%20they%20will%20do%20the%20rest%20for%20you.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong><strong>Impressive Universal Appeal<\/strong><\/strong><\/h2>\n\n\n\n<p>If there\u2019s a category of influencers who have the potential to cater to multiple segments of audiences, it is granfluencers. Thanks to their years\u2019 of experience, they understand human behaviour, recognizing what inspires a teenager, what a young adult wants, and what a parent would seek. People listen when grandma has a story to tell and pay attention when grandpa doles out advice. Older citizens can be a friend, a guide, a confidant; they can get through to anybody and hold their attention for good. This, perhaps, is their biggest draw.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-gridlove-highlight-acc-background-color has-background\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3iaNpJg&#038;text=If%20granfluencers%20vouch%20for%20your%20brand%2C%20product%20or%20service%2C%20it%20is%20because%20they%20see%20worth%20in%20it.%20%20They%20will%20deliver%20authentic%20content%2C%20inspire%20the%20audience%2C%20leave%20an%20undeniable%20impact%2C%20and%20make%20your%20campaign%20memorable.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank'rel=\"noopener noreferrer\">If granfluencers vouch for your brand, product or service, it is because they see worth in it.  They will deliver authentic content, inspire the audience, leave an undeniable impact, and make your campaign memorable. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbit.ly%2F3iaNpJg&#038;text=If%20granfluencers%20vouch%20for%20your%20brand%2C%20product%20or%20service%2C%20it%20is%20because%20they%20see%20worth%20in%20it.%20%20They%20will%20deliver%20authentic%20content%2C%20inspire%20the%20audience%2C%20leave%20an%20undeniable%20impact%2C%20and%20make%20your%20campaign%20memorable.&#038;via=Adfluencehub&#038;related=Adfluencehub' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>What does this mean for brands? Storytelling par excellence. It isn\u2019t just about what these seasoned senior influencers say, but how they do it. There may be any number of lifestyle influencers out there but when <a href=\"https:\/\/www.instagram.com\/dinesh.mohan.58\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Dinesh Mohan<\/a> thoughtfully weaves in his personal fight against eating disorders and obesity and educates his audience on the importance of health &amp; well-being, he receives attention from every age group, young and old. On similar lines, there are many food bloggers across social platforms, but when Kanan Bala shows the audience how to fix a homecooked meal, her content appeals to amateur cooks and hardcore food enthusiasts alike. Her handle <a href=\"https:\/\/www.instagram.com\/mamaktreats\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Mama K <\/a>(28.1k followers), is full of lip-smacking recipes &#8211; from traditional everyday meals to gourmet dishes. Needless to say, she will be a great fit for any food and beverage brand.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CSg_5eGnefP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CSg_5eGnefP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CSg_5eGnefP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by dinesh mohan silverfox India (@dinesh.mohan.58)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>As a brand looking at connecting with your audience at a personal level, collaborating with granfluencers can prove to be one of the best decisions you can make. Not only will they magnify your brand\u2019s visibility and enhance the reach of your campaigns, but they will also add value to your branding, and inspire audiences to choose your products or services.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>Get the ball rolling<\/strong><\/h2>\n\n\n\n<p>Age is just a number, and granfluencers are proving it right. They have more to offer than sharing a few wise words with family members, passing down traditional knowledge or narrating tales of their youthful days. Granfluencers are changing the way social media representation works, their zest for life is capturing the hearts of their audience and their infectious enthusiasm will teach you a thing or two as well. As a brand looking to do things differently, you should definitely consider the charm of the seniors who are ageing gracefully and leading the way in style.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you thought that only young influencers can make your brand\u2019s campaigns successful, you haven\u2019t met the Granfluencers yet. Defying all norms, senior influencers can help your brand make a difference, in the most unique &#038; fun ways. Read on to know why you should collaborate with senior influencers for your brands\u2019 upcoming campaigns.<\/p>\n","protected":false},"author":2,"featured_media":3387,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47],"tags":[],"_links":{"self":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3372"}],"collection":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/comments?post=3372"}],"version-history":[{"count":21,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3372\/revisions"}],"predecessor-version":[{"id":3394,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/posts\/3372\/revisions\/3394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/media\/3387"}],"wp:attachment":[{"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/media?parent=3372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/categories?post=3372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adfluencehub.com\/blogs\/wp-json\/wp\/v2\/tags?post=3372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}