We\u2019re in the second year of the pandemic. COVID-19 has disrupted almost every industry. And while some of them are still in the process of overcoming hurdles, for a few others things seem to be coming back on track.<\/p>\n\n\n\n
As an industry, influencer marketing also had its share of setbacks. Content creators struggled with mental trauma, emotional distress, and financial crunch, which affected their ability to create content. There were also additional troubles caused by the 2-month lockdown the country saw. Influencers were highly affected by travel restrictions and social distancing norms. Many of them had to create and share content based on whatever resources they had at hand. Furthermore, with their audience cooped up at home, the usual type of content simply wasn\u2019t cutting it. They had to experiment and try different things to keep their followers engaged. <\/p>\n\n\n\n
From Short Sketch Creators to Travel Vloggers, every Influencer struggled in content creation during the lockdown. But, full points to them for maintaining their creativity, despite the physical, emotional & financial crunch. <\/a><\/span>Click To Tweet<\/a><\/span>\n\n\n\n While things remained almost unchanged for some types of influencers, such as technical vloggers and gamers, others like travel influencers and fashion influencers found the lack of opportunity to create new content frustrating. Many influencers tried to think out of the box despite the emotional, physical, and financial strain they were experiencing, but it was far from easygoing. Let\u2019s take a look at the different types of influencers and how they braved the lockdown and kept their creativity levels up.<\/p>\n\n\n\n Short sketch creators on YouTube went through a really difficult content block. While most of their pre-pandemic sketches had co-actors in an open setup, social distancing norms confined everyone to their homes. As a result, they had to resort to single actor sketches, which were not very different from vines. <\/p>\n\n\n\n How to keep creativity level up during COVID? Ask YouTube Sketch Creators! With their hilarious and engaging content, they have managed to keep their audience occupied and asking for more. <\/a><\/span>Click To Tweet<\/a><\/span>\n\n\n\n Social media personalities like Ayush Mehra (Knock Knock<\/a>, Asking for it with Ayush<\/a>) kept creativity levels up by collaborating with people online. Similarly, comedian Atul Khatri focused on all the positive news during the lockdown in his Only Positive News<\/a> series. <\/p>\n\n\n\n
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\n\n\n\nContent Creators on YouTube<\/strong>
Facing content block? Use lockdown content!<\/strong><\/h2>\n\n\n\n