Influencer marketing needs no introduction. Businesses across the world have been leveraging its potential in various digital platforms, but they are yet to tap into its real power. Most brands still limit the use of influencer marketing to the occasional campaigns for festivals or for the promotion of new offerings. And while each campaign might be successful in its own right, there remains a disconnect in the overall influencer marketing strategy.<\/p>\n\n\n\n
It\u2019s time brands took an integrated approach and devised a plan of action to use influencer marketing to their advantage throughout the year. A number of well-planned campaigns launched regularly will help your brand stay ahead of the game in many ways. But that isn\u2019t all. Here are a few more reasons why you should ditch one-off campaigns in favour of long term influencer-led strategies:<\/p>\n\n\n\n
There are several variables that drive the success of an influencer marketing campaign, such as clear campaign goals, selection of the right influencers, placement of your product on the right platform, and the right timelines to run individual campaigns. Having a well-defined, long-term strategy gives you sufficient time to look into all the intricacies of the campaigns. You will become more adept at the campaign creation process and spread your resources out more appropriately. <\/p>\n\n\n\n
Consider Daniel Wellington<\/a> as an example. With a robust long-term program, the brand has been able to reach a wide range of audiences since it adopted the strategy in 2015. The brand doesn\u2019t invest in traditional marketing techniques, but in ongoing influencer marketing campaigns, collaborating with a number of influencers to reach their potential customers. They have strategically improved brand awareness and established unique brand identity with the help of influencers. Over the years, their branded hashtag #danielwellington<\/a> has generated over 2.4 million posts which include both influencer and user-generated content. <\/p>\n\n\n\n