{"id":2993,"date":"2021-06-28T05:35:30","date_gmt":"2021-06-28T05:35:30","guid":{"rendered":"https:\/\/adfluencehub.com\/blogs\/?p=2993"},"modified":"2021-06-28T05:41:28","modified_gmt":"2021-06-28T05:41:28","slug":"key-trends-shaping-influencer-marketing-in-covid","status":"publish","type":"post","link":"https:\/\/www.adfluencehub.com\/blogs\/key-trends-shaping-influencer-marketing-in-covid\/","title":{"rendered":"Key Trends Shaping Influencer Marketing in Covid"},"content":{"rendered":"\n

Last year, in the wake of the Covid-19 pandemic and with people forced to stay homebound, social media platforms across the spectrum saw a massive increase in users worldwide. Globally, 2020 recorded<\/a> 490 million new users, with 78 million Indians adding to that number. This trend continued well into 2021, with sources saying that the number of active users on social media had shot up to 4.33 billion active users<\/a> in April 2021.<\/p>\n\n\n\n

Under any other circumstance, these numbers would have made brands sing and intensify their audience outreach efforts via Influencer Marketing. In fact, in 2021, 47% of marketers and brands were looking to increase their social media budgets to capitalize on the upsurge in numbers. However, the second wave that brought with it restrictions and sporadic lockdowns threw up various new challenges for the brands, throwing a monkey wrench into their plans. <\/p>\n\n\n\n

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A Subtle Change in Audience Behaviour<\/strong><\/h2>\n\n\n\n

To begin with, the audience had very little use (or appetite) for pictures of places they couldn\u2019t visit, clothes they couldn\u2019t wear, or food they couldn\u2019t enjoy any time soon. Lockdown fatigue was creeping in rapidly and news from different corners of the country was less than uplifting. In such grim times, had brands continued with pre-COVID style content, they would have come across as tone-deaf and ended up alienating their audience. <\/p>\n\n\n\n

There was also a significant shift in consumer behaviour. Having lived with the pandemic for over a year, people started showing more interest in physical & mental well-being, conscious consumerism, and responsible lifestyle habits. Today, they are actively seeking out information on specific topics, like meditation, cooking, workout, health, wellness, and stay at home activities. Instead of generic ads or promotional material, they are looking for meaningful content. <\/p>\n\n\n\n

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There is a significant shift in consumer behaviour when it comes to social media. People are interested in meaningful content rather than generic ads or promotional materials. <\/a><\/span>Click To Tweet<\/a><\/span>\n\n\n\n

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A Quick Move to Adapt<\/strong><\/h2>\n\n\n\n

Brands had to tread carefully but adapt quickly to remain relevant to their stay-at-home audience while being sensitive to what people were going through. They not only had to create appealing content but also inspire the audience through their campaigns. <\/p>\n\n\n\n

Leading the way and yet again showing how it is done right, Nike quickly launched Play Inside – Play for the world<\/a>, an in-depth multifold campaign that stressed the importance of social distancing to prevent the spread of Coronavirus. The brand inspired its audience to work out at home by bringing a number of high performing athletes on board for fitness challenges. At the same time, it supported the frontline healthcare workers through its Community Impact Fund. Their Play New<\/a> campaign, launched in May 2021, featured established athletes who encouraged people to set aside their competitive nature and find joy in discovering new ways to play. Nike sure knows how to strike the right chords! <\/p>\n\n\n

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A post shared by Cristiano Ronaldo (@cristiano)<\/a><\/p>\n<\/div>\n<\/blockquote>\n